Business Comparison - The Silent Killer Of Contentment In Business

Our Season Finale is finally here, and we're wrapping up an incredible season with a conversation that has become synonymous with the festive season in Nigeria and beyond—Detty December. What began as a playful phrase has evolved into one of Africa's most powerful cultural and economic phenomena. But how did it happen? And what lessons can businesses, entrepreneurs, marketers, policymakers, and innovators learn from it? Hosts Temi Akinsanya and Tobi Hamilton are joined by Tolulope Fasanya, Head of Research at Nairametrics, for a fascinating conversation that goes beyond the parties and nightlife to examine the business behind the buzz. In this episode, we explore: How Detty December evolved from a catchy phrase into a global cultural movement. The power of positioning and storytelling in creating mainstream phenomena. The economic impact of Detty December on tourism, hospitality, entertainment, aviation, transportation, real estate, and other sectors. Its contribution to Nigeria's GDP and broader socio-economic influence. Why brands, governments, and entrepreneurs should pay attention to cultural trends. What Detty December teaches us about building movements that create lasting economic value. More importantly, this episode challenges you to think differently. Every global movement starts somewhere. A simple phrase, an idea, or a single event can grow into something that shapes culture, creates industries, influences economies, and becomes part of everyday language. Detty December is proof of that transformation. Watch, learn, and join the conversation.

In this episode of Totally On Brand, hosts Temi Akisanya and Tobi Hamilton sit down with Addy Awofisayo, a creative economy strategist, for an insightful conversation on what it truly means to lead in today's creative economy. As the creative industry continues to shape culture, influence consumer behaviour, and drive economic growth, leadership requires more than expertise—it demands resilience, strategic thinking, and the ability to inspire innovation in highly competitive environments. Drawing from her leadership journey, Addy shares candid insights into the realities of being a female executive in the creative economy, the challenges of leading diverse teams, making high-impact decisions, navigating career growth, and sustaining excellence in one of the world's most dynamic industries. In this episode, we explore: What it means to be a leader and executive in the creative economy The unique leadership struggles women face in competitive industries How the creative economy influences culture and shapes the future of business Building influence, credibility, and resilience as a leader Practical lessons on career growth, leadership, and long-term success Don't forget to Like, Comment, Subscribe, and Share this episode with someone building a career in the creative economy. Watch, share, like and subscribe. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya

This week, Temi and Tobi are talking about one of the most important conversations in marketing, business, and culture today: The Illusion of Inclusion — Who Actually Gets Access? We talk a lot about inclusion, but who actually gets access? Who gets the invitation? Who gets the recommendation? Who gets the seat at the table? In this episode of Totally On Brand, we unpack the gap between visible inclusion and real opportunity. From awards and fellowships to themed campaigns and recognition platforms, we ask the difficult questions: Are opportunities really based on merit, or are they shaped by visibility, PR, and the right networks? We explore why representation doesn't always translate into funding, growth, influence, or meaningful advancement—and what genuine access should actually look like. If you've ever wondered who gets chosen, why some people seem to move ahead faster than others, or whether inclusion has become more performative than impactful, this conversation is for you. Watch, share, like and subscribe. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya

Most workplaces weren't intentionally built to exclude. But many still do. This week on Totally On Brand, we're asking the questions many organisations avoid: What does an inclusive workplace actually look like? And are we doing enough for persons with disabilities? Joining us is Mrs. Adenike Dasola Lawal, who has spent years advocating for more inclusive workplaces for persons with disabilities in Lagos, Nigeria. Through her work, she has championed conversations around accessibility, equal opportunity, and creating work environments where everyone can thrive. In this episode, she challenges the way we think about accessibility, disability, and what genuine inclusion should look like at work. Together, we explore why many workplaces continue to exclude people not always by intention, but by design and what organisations can do to change that. Whether you're a business leader, HR professional, entrepreneur, policymaker, or someone passionate about creating equitable workplaces, this episode will challenge your assumptions and leave you with practical insights you can apply. We'd love to hear from you: Do you think most workplaces are truly inclusive, or do we still have a long way to go? Share your thoughts in the comments. Watch, share, like and subscribe. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya

Most people hear "office politics" and immediately think of gossip, favouritism, and unhealthy competition. But the truth is, workplace dynamics are a part of every organisation, and understanding them can make a huge difference in your career. In this episode, we sit down with Adetoun Adele – a seasoned human resources professional and the founder of Bridgemead Consulting and PeoplePulse Africa to have an honest conversation about navigating the workplace without losing your integrity. We talked about: • The recruitment process and how workplace dynamics begin long before you get the job • Understanding workplace relationships and influence • The reality of office politics • Building influence without playing dirty • Growing your career while staying true to your values If you've ever wondered how to stand out, build meaningful relationships at work, and progress in your career without getting caught up in unnecessary drama, this episode is for you. Watch, share, and let us know your thoughts in the comments. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected] ⁠⁠Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya