Show Notes
He built a successful business from scratch and owns one of sport’s biggest global brands. But aged 38, Ryan Howsam could not even afford to put petrol in his car. Ian Botham and Bill Beaumont get Ryan talking about the move from double glazing salesman to serial entrepreneur, the gamble of taking over the former European Senior Tour, and why he renamed it the Legends Tour to give it a bigger future. He opens up about sponsorship, brand building, and the commercial reality behind sports businesses that look glamorous from the outside but are incredibly hard to make profitable.
You’ll discover: How the Legends Tour is growing prize money, events, and global reach Why Ryan believes sport needs business thinking to survive and scale The plan to build Legends Tour resorts, with tournaments tied to property and tourism How the tour’s TV series, Final Cut, is giving fans a behind-the-scenes look at the sport Why he thinks AI, tech, and lower barriers to entry make this the best time ever to start a business
Ryan also talks candidly about rebuilding after setbacks, staying focused when your head is full of ideas, and why he still believes the biggest opportunities are still ahead. Ian and Bill bring the golf banter, the business questions, and the kind of conversation that gets behind both the numbers and the mindset. Essential listening if you love golf, entrepreneurship, and the inside story of how a sporting idea becomes a global brand. #Staysure #Entrepreneurship #Golf #LegendsTour #Business #FounderStory #AI #OldBoysNewBalls #Sport #Howsam #Beefy #Botham #Beaumont Hosted on Acast. See acast.com/privacy for more information.
More from Beefy & Beaumont 'Old Boys New Balls!'
Jason Leonard reveals the untold side of rugby's biggest transitions - from an outrageous disciplinary hearing after England vs Scotland, to the brutal shift from amateur to professional, to the mindset that helped England win the 2003 World Cup.
PETER REID: Could the Man City clash spell the end for the Premier League? Former Manchester City player and manager Peter Reid fears the club’s clash with the Premier League could open a “can of worms” — and lead to a seemingly endless series of costly legal battles. In this conversation, the former England midfield general shares his concerns about what the dispute could mean for the future of English football, alongside a wide-ranging discussion of how the modern game has changed. From VAR and diving to the pressures facing managers, he offers a candid perspective shaped by a lifetime in football. The conversation also explores the teams, players and eras that shaped Reid’s career, including revelations from a chat with Diego Maradona, after his Hand of God knocked Reid and his England team-mates out of the 1986 World Cup. An hilarious Old Boys New Balls chat not to be missed by all football fans. #PeterReid #ManchesterCity #PremierLeague #Football #FootballPodcast #ManCity #OldBoysNewBalls #OBNB #Beefy #Beaumont #Botham Hosted on Acast. See acast.com/privacy for more information.
Bill and Ian return this week for a mid-series catch up.
Danny Care won over 100 caps for England and spent 19 years wearing the number 9 shirt for Harlequins.
From re-building homes to building Cornish Pirates into the 'Wrexham' of rugby union.