
Show Notes
In this episode, we sit down with Michael Kelly, a true digital pioneer and veteran of the media and AdTech landscape. For more than two decades, he has been at the front edge of every major wave in media, marketing, and technology, building, scaling, and transforming high-growth companies across the U.S., UK, and Ireland, including giants like AOL, Time Warner, and The Weather Company.
As co-founder of KellyNewman Advisors, Michael helps founders and investors accelerate growth, sharpen go-to-market strategy, and execute M&A. He shares his journey, the biggest evolutionary changes he’s witnessed in AdTech, and his current focus: how AI is reshaping marketing, measurement, and value creation.
Now, Michael is turning his strategic attention to the vibrant Irish ecosystem. We dive deep into:
Why Ireland could be the next hot spot for AdTech innovation.
The specific market gaps he sees Irish startups are uniquely positioned to fill.
The traits, technologies, and metrics that make a founder or company stand out to him as an advisor and potential investor.
Practical advice for Irish founders looking to scale internationally.
If you’re building or scaling an AdTech venture in Ireland, this episode is packed with Mike’s strategic insights, inspiration, and a clear call to action on how to get on his radar.
Michael Kelly is a true digital pioneer and a highly seasoned executive and advisor. He has served as CEO, board chair, and strategic advisor across adtech, martech, and digital media.
As co-founder of KellyNewman Advisors, Michael leverages his experience to help high-growth companies accelerate, sharpen go-to-market strategy, and execute M&A with clarity and momentum. He is currently deeply focused on how AI is reshaping marketing, measurement, and value creation across the industry.
Michael is a two-time honoree on Irish America Magazine’s Business 100, serves on the board of the American Advertising Federation, and is a member of the Board of Counselors of The Carter Center.
Want to get in contact? Email us at [email protected]
More from Digital Irish Podcast
GEC 25 Year Impact Report: https://www.gec.ie/impact-report Niamh Collins has spent more than 15 years inside Ireland's startup ecosystem, and for the last three she has run the Guinness Enterprise Centre — one of Ireland's first enterprise hubs and now one of its largest, home to over 160 companies across five floors of a former Guinness hop store in the Liberties. Her vantage point is the connective tissue of the ecosystem: the introductions, signposting and supports that turn a founder with an idea into a company selling into the US, the UK and Europe. In this conversation, we get into: What "managed serendipity" looks like in practice — how one founder's presentation to a visiting Tampa Bay delegation turned into a new customer, a research partner and a US investor introduction
Bernard McCaul has spent almost twenty years inside GOAL, the Irish humanitarian agency founded nearly fifty years ago when sports journalist John O'Shea came home from Kolkata and decided to act. Bernard has been on the ground for the Asian tsunami, the Haiti earthquake, and the West Africa Ebola outbreak, and he is now part of the team growing GOAL's presence in the US. That vantage point — twenty years at the sharp end of the world's worst crises — makes this a conversation about how humanitarian aid actually works, not how people assume it works.In this conversation, we get into: Sierra Leone, 2014: what it takes to head for the epicenter of an Ebola outbreak while others are leaving — and how the Community-Led Action approach born there became a national tool that turned Sierra Leone into a leader in outbreak response. The AI chatbots GOAL built with Sierra Leone's Ministry of Health during the recent mpox outbreak — sharing official information with at-risk communities and feeding live data back to responders — now being deployed to the Ebola response in Central Africa. Why crises happen when local systems collapse, and why aid delivered without understanding those systems can do more harm than good. What people get wrong about aid — including how the outbreak of war, not aid failure, set Sudan back thirty years. Bernard's case for hope: near-universal internet access is coming, and early warning systems protecting every person on the planet are genuinely achievable.
Fergal Mullen left Ireland at 18 on an athletics scholarship and has spent 25 years in venture — first inside a NASDAQ-listed consultancy, then at Highland Capital Partners in Boston, before spinning out its European arm in 2012 to co-found Highland Europe. The firm now manages close to €4 billion, sees around 3,000 companies a year, and invests in seven or eight. Very few people can tell founders what happens on the other side of the table with that much of a funnel behind them. In this conversation, we get into: What “coachable founder” actually means — and why the softest criterion on Highland Europe’s list is the one that decides.
Kieran Corbett has seen the Irish startup journey from every side of the table. He started out trading futures in Dublin, began writing angel checks into early-stage Irish companies in 2015, and has kept backing them since moving to New York in 2016 — where he now invests at Studio VC, a seed-stage fund whose portfolio includes Wayflyer. That vantage point — Irish angel, US-based VC, and brother of a Wayflyer co-founder — makes him unusually well placed to explain what actually happens on the investor's side of a pitch. In this conversation, we get into: What US VCs are actually underwriting for — and why “this could be worth millions” is the wrong answer in an American pitch meeting
Niall Dennehy's first bank account was opened in 1987, when his mother walked him ten metres from their front door to the credit union in Ballydesmond, Co. Cork — a branch named for Nora Herlihy, the local schoolteacher who helped found the Irish credit union movement. He still gets the statement every month. Nearly four decades on, having co-founded blockchain company AID:Tech and gone through Techstars, he's a father of four in Dublin building NestiFi: an AI-powered platform that lets whole families, wherever they've scattered, invest together in a child's future. In this conversation, we get into: The 1987 credit union account Niall still gets statements for, and how it became the blueprint for NestiFi