Skull Sessions

Ep. 5 - Pseudoscience in Sports Marketing w/ Kathleen Bachynski

Skull Sessions

Show Notes

Kathleen Bachynski, Assistant Professor of Public Health at Muhlenberg College, joins Mike Cendoma to discuss Pseudoscience in Sports Marketing on the Skull Sessions Podcast.

Today’s episode is brought to you by In2MinutesOrLess! Elite Sports Emergency Care Training

Learn More: https://www.sportsmedicineconcepts.com/

References:

Misleading Mouth-Guard Advertisement Settlement:

https://www.ftc.gov/news-events/press-releases/2012/08/settlement-ftc-prohibits-marketer-brain-pad-inc-claiming-its

Press release regarding Pop Warner (youth football league) choosing brain armor as its "official brain supplement." It is notable that some of the people on the medical advisory board of Pop Warner and of Brain Armor are the same people (specifically Julian Bailes). This illustrates the concern of conflicts of interest and how there might not be much oversight of products that are targeting child athletes and their parents.

https://www.marketwatch.com/press-release/pop-warner-little-scholars-chooses-brain-armor-as-official-supplement-provider-2017-08-24

Medical advisory board of Pop Warner: https://www.popwarner.com/Default.aspx?tabid=1476204

Senior Medical Advisor to Brain Armor: https://brain-armor.com/senior-medical-advisor/

More from Skull Sessions

Nov 22, 2022

Pete McCabe (Safety Coordinator at Excelsior Orthopedics) joins Skull Sessions Host Mike Cendoma to discuss what athletic trainers can expect when starting their careers.

Nov 1, 2022

Dave Leven (SMC's Training Center Coordinator & EMT) joins Mike on this episode of Skull Sessions Podcast to discuss the relationship between EMS and Athletic Trainers.

Oct 12, 2022

Mike Cendoma, Owner of Sports Medicine Concepts & Host of Skull Sessions, discusses the differences between practice and simulation. Please note that today's podcast contains video clips that may not make sense in the audio version of the podcast.

Jan 20, 2022

Mandy, Ben, and Dave mix things up on this episode of Skull Sessions. Dave shares what a day in the life is like for EMS, how he learned to manage stress, and what kitchen appliance we would be! www.sportsmedicineconcepts.com

Mar 23, 2021

Hannah Phelps from the USOPC joins Mike Cendoma on this AT Month edition of the Skull Sessions Podcast.

See all episodes →