Part 2 | Why Raquel Bouris Is Glad She Did Not Listen to Her Dad, The Story Behind WHO IS ELIJAH
Never Give Up with Lorna Jane ClarksonShow Notes
At 23 years old, Raquel Bouris mixed her first fragrance in her lounge room with a $12,000 investment. Fast forward a few years and she is hand delivering WHO IS ELIJAH to Sofia Richie and ending up at dinner with her. It is the kind of moment that puts a cult brand on the map, but behind the cool girl endorsements is a story of grit, fearless marketing and trusting her gut. Today, WHO IS ELIJAH is stocked in some of the world’s most prestigious stores. In this two-part conversation with Lorna Jane Clarkson, Raquel opens up about the guerrilla marketing stunts that changed everything, the lessons from her early years in business and the realities of scaling a global brand while navigating motherhood.
More from Never Give Up with Lorna Jane Clarkson
In this special solo episode of Never Give Up, Lorna Jane Clarkson opens up about a side of building Lorna Jane she’s rarely spoken about - the personal cost of creating something that becomes such a big part of your life.From friendships that changed and the decision not to have children to the pressure of having her name on the brand, Lorna reflects on the choices and trade-offs she’s made, the support that carried her through and how success has shaped her life beyond the business. She shares what 37 years as a founder has taught her about handling pressure, making difficult decisions and building the resilience to keep going when things don’t go to plan.Lorna unpacks what success can ask of you along the way - the relationships that change, the choices that shape your life and the resilience you build through it all - and why, knowing everything she knows now, she would still choose to do it all over again.
In this episode of Never Give Up, Lorna Jane Clarkson sits down with leading habit researcher, behavioural scientist and author Dr. Gina Cleo to unpack why our habits can be so hard to change - and what actually works when willpower isn't enough.
In this episode of Never Give Up, Lorna Jane Clarkson sits down with founder, creative and entrepreneur Elle Ferguson for a conversation about confidence, authenticity and what it takes to build a lasting personal brand.
In this special solo episode of Never Give Up, Lorna Jane Clarkson shares the lessons she's learned from more than 37 years of building one of Australia's most successful activewear brands.
In this episode of Never Give Up, Lorna Jane Clarkson sits down with journalist, author and podcast host Clare Stephens for an honest conversation about identity, comparison and what it really means to live authentically.