Show Notes
Transcreation sits where translation meets copywriting, creativity and cultural adaptation. In this episode, Anna Holmén talks to Italian transcreation expert Claudia Benetello about why human nuance, humour, voice and individual flair still matter in a world increasingly shaped by AI – especially in marketing and creative language work.
Claudia will speak at the 2026 Translating Europe Forum. Register for #2026TEF
More from DGT podcast: Languages and Technology
How can we make sure AI works fairly across Europe’s languages?
In this episode, we explore translation, terminology and artificial intelligence (AI), with a particular focus on the Irish language. We discuss how new AI technologies are changing the work of language professionals, and what it means to work with a language that has fewer digital resources than many larger languages.
How does a European Commission document make its way from an initial draft to 24 equally valid language versions?
Multilingualism is a democratic right and a core part of the EU’s identity. Christos Ellinides, Director-General for Translation, talks about what this means in the era of AI – and what we do to safeguard EU language diversity. Why is DG Translation a good place to develop AI tools? What is the role for linguists in all this? And are we really building an LLM of our own? Hear the answers to these questions and many more.
Anja Filko and Erik Oldenburg join Anna Holmén to speak about their unforgettable experience as winners of the translation contest Juvenes Translatores, Anja for Croatia and Erik for Germany. We hear about their journey - from being signed up for the contest by their teachers, to translating a text at the same time as thousands of other young Europeans, and finally receiving their prizes in an award ceremony in Brussels for the 27 winners. The experience profoundly changed their view on what translation is - and on what Europe is.