Proof Over Promises, Case Studies, and Marketing When Trust Is Low with Sofia Sulikowski

Benji Hyam and Devesh Khanal (Grow and Convert) explain why AI search is a positioning problem, not a tactics game, and how B2B brands should respond.

A candid look at AI search volatility and citation drift, and why capping downside risk while preserving asymmetric upside beats chasing every AEO tactic.

The team unpacks what makes content valuable now, why measuring quality beats debating who wrote it, and how customer understanding is the last durable edge.

A candid look at why self-reported attribution beats clickstream data in AI search, and how visibility works more like a brand mirror than a channel.

Johann Wrede (UserTesting) explains why AI has become the new front door to brands, why brand consistency and customer obsession are the only real levers marketers can control, and how he's betting on in-person events and agentic marketing workflows to stay ahead.