#253 Andrew Fraser: Halter’s President on Digging for Uranium in Africa to Building Cows Tech worth $2.9B

Episode #253 features Andrew Fraser, President at Halter, the fast-scaling agritech company using smart collars, virtual fencing and AI to transform livestock farming. Founded in 2016, Halter has raised over US$400 million, with their most recent Series E led by Founders Fund.

In conversation with Vidit Agarwal, Andrew shares his journey — from growing up in Auckland with just his mum, to an unexpected detour as a uranium explorer in Ethiopia that nearly cost him his health and his savings, to becoming one of New Zealand's most respected go-to-market leaders.

He breaks down how Halter rebuilt its sales motion from the ground up, why he abolished the customer success function in favour of account managers with targets, the revenue operations secret behind his success across Vend, Lightspeed and Halter, and how a tight-territory outbound model beat inbound every time.

Please enjoy exploring your curiosity.

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