
Show Notes
This week on Conflict Managed we welcome Gavin McMahon. Together we explore:
Is this a technology problem or a people issue? Formal vs. informal practices (how it should work vs. how it does work) Boiling down business to the most basic parts Leadership storytelling: leadership – the choices I make; storytelling – the amplification of those choices through stories Developing collective good habits (culture) through storytelling Building story narratives (showing), instead of telling ‘Why it’s good’ meetings What’s better this week than next week? Improvement by inches.
Conflict Managed is available wherever you get your podcasts and on YouTube @3pconflictrestoration Gavin McMahon builds things. Once, it was submarines, sports cars, and steel plants—big, complex systems built on logic and precise plans. But plans have a funny way of falling apart when people get involved. As Gavin tried to figure out why, one truth became clear: People don’t move without a story. Business is more than just strategy and execution—it is persuasion and inspiration too. So he switched gears, traded engineering for business, and earned an MBA in Innovation, Strategy & Information Technology from the Institute Theseus in France. Today, as CEO and co-founder of fassforward, he helps companies shape strategy, leadership, and culture through storytelling. Over the years, he’s worked with some of the world’s biggest brands and learned that even the best ideas will go nowhere if they aren’t told well. Now, he’s written a book about it, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success.
Conflict Managed is produced by Third Party Workplace Conflict Restoration Services and hosted by Merry Brown. #ConflictManagement #WorkplaceCulture #Communication #Connection #Podcast
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