Stop Undervaluing Your Work: Creator Pricing and Sustainable Income with AyChristene

Marketing doesn’t have to mean spending all day posting or trying to keep up with every platform. Elissa Fesyk and I talk about the role conversations, referrals, and genuine relationships can play in a simpler marketing plan. We get into how to stay visible without making social media your whole strategy, how to reconnect with people without making it awkward, and what relationship marketing can look like when it actually fits your personality and capacity. We talk about: Why referrals can be one of the strongest ways to grow a business How social media can support your marketing without taking over your time What reconnecting with past clients or contacts can look like without a hard pitch Why follow-up matters after a conversation or referral ask How to build a simple relationship-marketing rhythm that works for your life You don’t need hundreds of conversations or a complicated CRM to make relationship marketing work. Sometimes it starts with knowing who you want to reconnect with, making a simple ask, and giving yourself a realistic amount of time to keep those relationships moving. Connect with ElissaWebsite: https://fesykmarketing.com/ Join Momentum Collective for free: https://momentum-collective.beehiiv.com/ Substack: https://notesfromelissa.substack.com/ Instagram: https://www.instagram.com/fesykmarketing/

You can be great at what you do and still hesitate when it’s time to tell people about it. Sheena Yap Chan and I talk about the confidence it takes to make your expertise visible, especially when putting yourself out there doesn’t come naturally. We get into self-promotion, perfectionism, the inner work behind visibility, and what changes when you stop waiting to feel completely ready. We talk about: Why confidence doesn’t have to look loud or extroverted How staying in the background can limit the opportunities people have to find your work Why there’s often a gap between how capable we are and how capable we feel How imperfect action helps build confidence over time What rejection can teach you about continuing to trust yourself and try again Being visible doesn’t require having all the answers or feeling confident every day. Sometimes it starts with trusting that you can figure things out as you go and taking the next step before you feel completely ready. Connect with SheenaFind Sheena’s books, social links, free Visible Framework Toolkit, and other resources at: SheenaYapChan.com/links Website: https://www.sheenayapchan.com/ Podcast: https://thetaoofselfconfidence.com/ LinkedIn: https://www.linkedin.com/in/sheenayapchan/

A business can say all the right things about inclusion and still create an experience that tells a completely different story. I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in the way people are hired, promoted, supported, and evaluated. We get into: Why hiring a diverse workforce doesn’t automatically create an equitable workplace How policies, practices, and leadership decisions can reinforce bias What it looks like to turn company values into everyday standards and behaviors Why transparency matters when people are trying to understand how decisions get made Where smaller businesses can start when they want to build a more inclusive organization Equity isn’t just about what a company says it believes. It shows up in who gets opportunities, how decisions are made, what gets rewarded, and whether people can actually see those values reflected in the way the organization operates. Download Celeste's free Manager’s Equity Quick Start Guide: https://crwdiversity.com/ Grab your copy of The Truth About Equity: What It Really Is, What It Isn’t, and Why Everyone Wins When We Get It Right: https://mybook.to/TruthAboutEquity

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list. What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign. In this episode, I talk about: Why your strongest ideas don’t have to stay in one format How to make a new offer still feel recognizably like your brand Why giving people a smaller experience can help them understand the bigger offer How founder-led brands can carry the same experience across different levels of the customer journey The question to ask when identifying what makes your approach distinct You don’t need MrBeast-level reach to use this idea. Start with the frameworks, experiences and perspectives people already associate with your work, then look for ways they could travel into something new. Plan your holiday marketingGrab the free 2026 Mindful Marketer’s Holiday Handbook for help planning your Black Friday offer and holiday marketing: https://onlinedrea.com/holiday/ Registration is also open for Plan Your Black Friday Campaign With Me. It includes immediate access to the complete Black Friday Promo Kit, the live workshop and replay. Sign up here: https://onlinedrea.com/black-friday/

When marketing isn’t working, the instinct is often to add something. More content. More ads. Another platform. A better tool. Another funnel. But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happens after someone shows interest. I break down: How to tell whether your offer is clear enough for someone to understand quickly Why your messaging needs to match the problem your buyer actually wants solved How good content can attract attention without necessarily attracting the right buyers What a clear path from discovering you to purchasing from you can look like Why follow-up matters when someone is interested but isn’t ready to buy today One post shouldn’t have to complete your entire sales process. Before you add more traffic, content, ad spend, or another platform, find the weakest part of the system and strengthen that first. Join the Mindful Marketing LabIf you’re ready to work on these pieces with support, we’re putting the Q4 planning into action inside the Mindful Marketing Lab. If you joined me live for the Q4 planning workshop, you have until Thursday, September 24 at 11:59 PM ET to join the Lab with your first month for $47. Join here: https://onlinedrea.circle.so/checkout/lab?coupon_code=Q4PLAN