Monetisation secrets: When brands actually want your show
The Podcast Advice Show: Make a Better PodcastShow Notes
Hosted by award-winning podcasters Damien St John and Ant McGinley, the Podcast Advice Show is your go-to place for the latest tips and takeaways. This episode, featuring Sam Sethi of TrueFans, cracks the code of podcast monetization. We debunk myths about quick riches and explore the evolving world of brand sponsorships. Learn why engagement beats downloads, how brands demand ROI, and how to leverage authentic integrations, affiliate marketing, and platforms like Patreon. Discover how your podcast can build your brand and generate income through speaking, courses, and more, plus the importance of presentation and negotiation. If you find our battle-tested insight useful, you can buy us a coffee at https://buymeacoffee.com/podcastadviceshow Affiliate: Bad internet ruining recordings? Riverside captures perfect audio and video, whatever your set up. Start recording with Riverside for free at https://podomedy.com/riverside Give £5, £10 or £20 now and help CALM in their fight against suicide: https://www.justgiving.com/page/podomedy-stay-tuned Hosted on Acast. See acast.com/privacy for more information.
More from The Podcast Advice Show: Make a Better Podcast
How many downloads actually counts as good? Do big guests grow your audience? And can a viral clip turn into loyal listeners? In part two, Ant and Damien tackle more common indie podcasting myths around growth, monetisation, discovery and success. Give £5, £10 or £20 now and help CALM in their fight against suicide: https://www.justgiving.com/page/podomedy-stay-tuned Hosted on Acast. See acast.com/privacy for more information.
Do podcast ratings really help you chart? Do you need video? And is there such a thing as the perfect episode length? Join Ant and Damien as they bust six of the biggest myths in indie podcasting and separate useful advice from outdated rules. Give £5, £10 or £20 now and help CALM in their fight against suicide: https://www.justgiving.com/page/podomedy-stay-tuned Hosted on Acast. See acast.com/privacy for more information.
Why should a business make a podcast and how do you know if it’s worth the time and money? Ant and Damien look at what a B2B podcast can actually do for a company, how many listeners really matter, what makes a good host, and how to judge whether a show deserves another season. They’re joined by Niall Sullivan from Siemens to share what he’s learned from making B2B podcast content in the real world. Expect practical advice for B2B marketers thinking about launching or optimising a podcast. Give £5, £10 or £20 now and help CALM in their fight against suicide: https://www.justgiving.com/page/podomedy-stay-tuned Hosted on Acast. See acast.com/privacy for more information.
If you’re an indie podcaster, when does something you love making start to feel like another job? In this mental health special in aid of CALM, Damien St John and Ant McGinley talk about the pressure to stay consistent, obsessing over podcast analytics, feeding the social media machine and knowing when it’s time to take a break. With insight from podcasting advocate and Hall of Famer Elsie Escobar, they explore what a healthier, more sustainable version of podcasting might actually look like, especially when you’re making your show alongside everything else in life. Give £5, £10 or £20 now and help CALM in their fight against suicide: https://www.justgiving.com/page/podomedy-stay-tuned Hosted on Acast. See acast.com/privacy for more information.
Busy podcasting alongside work, family and everything else?