Digital Disruption with Geoff Nielson

4 Waves of AI (We're on Wave 2)

Digital Disruption with Geoff Nielson

Show Notes

Are we entering the most transformative era of work in history?

Technology is evolving weekly, and culture takes time to adapt. In this episode, AI futurist and award-winning innovation leader Maurice Conti explains how rapid technological change, especially in artificial intelligence, will shape our world, the economy, and the future of jobs, and what AI leadership means for navigating these shifts. Drawing on his experience with companies like Amazon, Nike, Mercedes, and Lululemon, Maurice shares insights from Fortune 100 companies and explains how generative AI, automation, and human-AI collaboration are transforming the workplace.

The key insight is simple. The future of AI is not big, flashy, or “sexy.” It is quiet, invisible, and massively impactful. Maurice explains why we have entered the “Augmented Age,” where humans and AI work together, and outlines the major shifts known as the 4 Waves of AI defining this transformation, including the grassroots AI revolution happening inside organizations and the rise of AI agents and ecosystems.

If you want to understand where AI is really going beyond the hype, this is a must-watch episode.

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In this episode: 00:00 Intro 01:04 The “Augmented Age”: Humans + AI working together 02:10 Sci-Fi to reality: Talking to computers like Star Trek 04:11 Have we arrived at intuitive AI? 05:15 Why AI progress isn’t linear 06:05 Can anyone predict the future of AI? 07:05 The Nvidia story & “more AI in the future” principle 08:57 Amara’s Law: Short-term hype vs long-term impact 10:08 Why AI will be bigger (and slower) than expected 10:54 The 4 Waves of AI explained 11:00 Wave 1: “Interesting but not useful” AI 12:31 Wave 2: Grassroots AI (hidden ROI inside companies) 13:16 Why CEOs can’t see AI ROI 14:09 Tool users → tool makers (the real shift) 16:17 The invisible productivity explosion 20:10 Wave 3: AI agents & ecosystems 21:48 Wave 4: AI as electricity (invisible & everywhere) 23:18 The dark side of “interesting AI” 26:15 Personal AI use cases (daily life & work) 27:09 Why most organizations are still “Grassroots” 28:38 The explosion of tools (new risks for IT) 30:15 CIO/CTO challenges: Control vs innovation 33:09 Building the right AI infrastructure layer 34:45 Where should companies invest in AI? 37:14 Start with the problem, not the technology 40:04 Toolset vs skillset vs mindset 42:45 Why mindset & culture matter most 44:28 The race to the bottom vs innovation 45:15 New workplace norms & ethical questions 49:49 Why culture changes slowly 51:33 Tech vs culture: A fundamental tension 52:30 Can organizations adapt to constant change? 56:06 The myth of big, sexy AI 57:01 Small AI, massive impact 58:18 Where real innovation is happening 59:13 Why young workers lead AI adoption 01:01:22 Advice for leaders 01:02:59 AI is a “Lord of the Rings” journey 01:05:15 Will AI replace jobs? 01:10:23 Lessons from past tech revolutions 01:13:47 Why humans need ~25 years to adapt 01:16:02 Why expectations rise with technology 01:17:38 Why there will always be more work to do 01:18:55 Final thoughts

Connect with Maurice: LinkedIn: https://www.linkedin.com/in/mauriceconti/

Our links: Visit our website: https://www.infotech.com/?utm_source=youtube&utm_medium=social&utm_campaign=podcast Follow us on YouTube: https://www.youtube.com/@InfoTechRG

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