ChatGPT Adds Virtual Try-On, Publishers Ask AI Companies to Report What They Use, Meta Launches Forum and more
So This Happened: What Actually Matters in Creative Content, Commerce & TechnologyShow Notes
This week on So This Happened, Jess and Nathalie dig into a new format from publisher coalition SPUR for reporting how AI companies use their content, and what ChatGPT's new Virtual Try On and Favourites features mean for retailers. Plus: why Meta's new Forum app copies Reddit and how The Drive-In lets independent filmmakers rent out their films while keeping the rights and the audience.
Nathalie: https://www.linkedin.com/in/nathalielethbridge/ Jess: https://www.linkedin.com/in/jessicacarlin/
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SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board - https://digiday.com/media/spur-publishes-ai-content-tracking-standard-pitches-openai-and-google-to-join-advisory-board/ ChatGPT can now virtually try on clothes for you - https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/ Bulk campaigns, virtual try-on, and a tracking problem for ChatGPT ads - https://www.stackedmarketer.com/p/bulk-campaigns-virtual-try-on-and-a-tracking-problem-for-chatgpt-ads Walmart gets onboard with OpenAI's ChatGPT fashion push as Virtual Try On and Favourites launch - https://retailtechinnovationhub.com/home/2026/10/2/walmart-joins-openais-chatgpt-fashion-push-as-virtual-try-on-and-favourites-launch Facebook Groups Forum App New From Meta - https://www.tubefilter.com/2026/09/29/facebook-groups-forum-app-new-from-meta/ The Drive-In, Streaming Platform Where Indie Filmmakers Keep IP, Audience and Money, Sets Launch - https://variety.com/2026/film/global/the-drive-in-streamer-indie-filmmakers-keep-ip-money-1236875129/
Timestamps:
00:08 Introduction and guest introductions 04:09 SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board 11:59 ChatGPT can now virtually try on clothes for you 23:56 Facebook goes back to the Forum age with its new app 26:47 The Drive-In, Streaming Platform Where Indie Filmmakers Keep IP, Audience and Money, Sets Launch Hosted on Acast. See acast.com/privacy for more information.
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