
S02 E09 – Mike Rascona and ICWSAT’s Nichole Carter on turning the most tech-averse builders into tech experts
Built DifferentShow Notes
If end-user incentive isn’t part of the equation when you buy tech, then you’re buying the wrong tech…
Usage will define the failure or success of a tool, no matter how effective it may seem to be – which is why adoption should be your focus before pulling the trigger on a new solution.
In the latest episode of Built Different, we sat down with Mike Rascona, technology director at E-J Electric Installation Co., and Nichole Carter, certified Procore consultant at ICWSTAT, to discuss why not even the flashiest of tools guarantee success and how to get buy-in from tech-aderse builders.
For over a century, E-J Electric Installation Co. has delivered high-quality electrical and lighting installations nationwide to a variety of projects ranging from ad-hoc maintenance calls to projects valued at well over $300 million. Throughout their 123-year history, they’ve constantly remained adaptive, utilizing the latest in building technology to make their projects a success.
ICWSAT helps its growing list of clients make the most out of Procore technology with the goal of reducing corporate risk, improving project collaboration and increasing client satisfaction. ICWSAT provides ongoing support for their clients’ staff ensuring that the company maximizes their technology usage across field and tech teams.
This episode was recorded live at Groundbreak 2022.
More from Built Different
How do you go from zero to five drone docks – and a company-wide mandate – in under 18 months? In this episode, we sit down with Chase Ertzbergerfrom Lexicon to break down how his team turned top-down buy-in into a field-ready drone program that’s scaling fast. From dodging pilot bottlenecks to proving ROI before the lawyers even show up, this one’s packed with hard-earned lessons in autonomy, adoption, and adaptability.
From jungle drones to high-rise progress shots, Neil of Blue Water Drones shares his wild path into construction tech—and how he's redefining what it means to be a service provider in reality capture. We talk about contractors self-performing drone work, why documentation saves more than just time, and how marketing footage can also win lawsuits.
In this episode, we sit down with Josh Kanner to unpack the real evolution of construction tech – from pre-iPad field tools to AI-driven safety systems. We get into what it takes to build for an industry with slow cycle times, the shift from labeling images to prompting vision models, and why your data is only as useful as your process. If you’re serious about cutting through AI hype and deploying tech that actually works in the field, don’t miss this one.
What happens when doing it all stops working? In Episode 45, we sit down with Julia Guerra from FlyGuys to unpack the pivotal strategy shift that took her from leading solo to building scalable systems that actually work. From hard lessons in trust and control to unlocking growth through partnerships, this episode dives into what it really takes to scale reality capture in construction—and why empathy, education, and alignment are the new tools of the trade.
How does a 76-acre offshore wind project turn daily drone capture into business-critical infrastructure? In this episode, we sit down with Kara Fragola and Louis Saccaro from Skanska to unpack how their team scaled a 7-pilot drone program without adding chaos. Learn how civil and building teams synced ops with top-down visuals, how 60+ staff rely on daily flights, and why DroneDeploy has become a safety and planning essential.