Show Notes
Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.
She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.
In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.
Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.
Not convinced yet? Here’s more details on the session: - Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel. - Identifying and automating high-friction GTM tasks that currently stall your pipeline. - The metrics and insights CMOs should prioritize when integrating AI into their strategy. - Actionable steps to move from manual processes to an automated, intelligent GTM engine.
Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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