Show Notes
How do you grow a billion dollar business in the face of extreme turbulence?
Bruno Lasansky is CEO of Localiza&Co, a Brazilian car rental company that began with just six secondhand VW Beetles in 1973. From surging interest rates to industry altering government policies, there are few companies that have faced adversity quite like Localiza. But for Bruno, turbulence is not something to be scared of. Under his leadership, Localiza&Co has become South America's largest mobility network, and today, it has more than 600,000 cars.
Join host Jimmy Allen of Bain & Company and Bruno as they discuss Bruno’s playbook for the perfect storm: how to unleash the power of the unvarnished truth, how to balance pace and strategy to address turbulence face on, and the importance of culture in fuelling growth that will last for the long run.
Bruno emphasizes the fact that success is not all about winning. Why should a leader shift their mentality away from winning, and towards valuing what they will learn along the journey?
This is a conversation about transparency, discipline, and becoming a leader that not only guides teams through unforeseeable adversity, but sets them up to thrive before turbulence even arrives.
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EPISODE CHAPTERS 00:00 Introduction 02:03 The perfect storm 03:05 The turbulence Bruno was facing 04:43 Resisting the typical temptations 06:55 Strategy starts with a reality check 07:39 Next comes the point of arrival 09:38 How Bruno leads through turbulence 10:13 The importance of adapting fast 11:19 Responding to the unvarnished truth 12:43 The importance of transparency 13:55 Be prepared to exit when it’s necessary 14:28 Never forget the customers or the team 15:57 The power of people, culture, and the mission 17:43 Bruno's acid test 19:05 Entering turbulence with a full battery 21:13 Bruno’s biggest lesson 23:32 Winning is a consequence, not the main goal 25:24 The things that drive Bruno 26:43 Bruno's perfect storm playbook
LINKS The Fifth New Rule of Scaling: Fall Back in Love with Process - Jimmy Allen - Blog [https://tinyurl.com/FallBackInLoveWithProcess] Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Bruno Lasansky LinkedIn [https://www.linkedin.com/in/brunolasansky/]
About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label [Abubilla Music] in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music.
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