AI Sports Ecosystem: Turning Data Into Living Highlights | Sports CTO Talks

"From Raw Data to Living Highlights: Building the AI Sports Ecosystem"

🎙️ Episode Overview

In this episode of Sports CTO Talks, Sowbhagya Shetty, Founder & CEO of Data Sports Group, discusses the changing relationship between sports data, AI, video, and fan engagement.

We explore how AI is helping sports organizations move beyond traditional statistics and create richer, more dynamic content experiences. From live data and metadata to automated highlights and personalized content, Sowbhagya shares her perspective on where the sports media ecosystem is heading and why the data layer will play such an important role.

We also talk about the opportunities AI creates for broadcasters, OTT platforms, rights holders, and sports organizations looking to turn every moment of a game into a meaningful fan experience.

A thoughtful conversation about how data and AI are changing how sports stories are created, delivered, and experienced.

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