Stop Being an Order Taker: How Great Estate Agents Create More Business | Tony Morris
The Estate Agent Consultancy PodcastShow Notes
What separates the estate agents who consistently win instructions from those waiting for Rightmove, referrals and the phone to deliver their next opportunity? In this episode, I sit down with sales trainer and author Tony Morris to talk about becoming an order maker rather than an order taker. Tony has spent almost 20 years training salespeople and estate agents, and we get into the practical conversations, questions and processes that can make a genuine difference to an agent’s results. We ...
More from The Estate Agent Consultancy Podcast
On a night out in Benidorm, Chris spotted an 85-year-old livestreaming to TikTok from a mobility scooter, with music blaring and around a thousand people watching. It’s an unlikely lesson, but it makes a point every estate agent needs to hear: the things you find boring about your job are fascinating to everyone else. Chris explains why people love property content, why personality beats production quality, and how to stop overthinking what you post. Valuations, offers, price reductions and h...
If Chris had to become the best-known estate agent in a local area, he wouldn’t start by designing a logo. In this episode he shares the personal branding plan he’d use to go from zero attention to everyone in town knowing who he is and what he does. He explains why you should aim for a “Marmite” brand rather than trying to please everybody, and how to pick a specific audience and just two to four things to be known for. He also covers why a personal brand needs your face, how to be omniprese...
Yes, I said it...Christmas! It might feel a little premature to start your Christmas prep, but as you know, for letting agents, the festive period has a habit of arriving just when everything else is going slightly bonkers. Today i'm sharing five things you can get organised now, from landlord and tenant communication and maintenance to Christmas cover, marketing and getting your January action list ready. A little preparation now can make a massive difference when December arrives, giving yo...
Estate agents wait around six months to see the reward for a good day’s lead generation. That gap is killing motivation, especially in new team members. Chris uses a vacuum-cleaner salesman to show why the distance between doing great work and getting paid matters, and how to shorten it without hurting your cash flow. Inspired by a conversation with a client expanding from a one-person band, this episode covers paying out earlier for things like financial services appointments, market apprais...
Back-to-back valuations, a phone that never stops, and a to-do list that grows faster than you can tick things off. If you’ve ever felt frozen by the sheer volume of work in estate agency, this episode is for you. In this episode, taken from Toby’s live show Distracted, we look at why overwhelm isn’t a failure of willpower or discipline. It’s your brain doing exactly what it was built to do. Toby explains the “amygdala hijack”, the reason your inner head of security can lock the rational CEO ...