Show Notes
Before athletes became global brands, there were a handful of people shaping the strategy behind the scenes. In this episode, founder and CEO of ARETÉ Simon Bayliff takes us inside the decisions that built “Brand Beckham,” and the close working relationship that underpinned it; built on trust, alignment, and a shared focus on performance first.
He breaks down how Beckham’s brand was carefully constructed, from defining what made him marketable to choosing partnerships that delivered real impact. It’s also a look at how that model has evolved, and why today’s top athletes are no longer just talent, but full-fledged businesses driven by the decisions made in the room.
IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au
XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au Hosted on Acast. See acast.com/privacy for more information.
More from High Performance Business
English football is a £9bn industry. So why are so many clubs struggling to make money?
When one refereeing decision can be worth millions, what price is football really paying for VAR?
Are football clubs becoming too focused on tourists at the expense of loyal fans?
What does the man who spent almost 20 years running the Premier League make of the biggest issues facing English football today? Richard Scudamore talks Manchester City’s long-running charges, the pressure facing current Premier League chief Richard Masters, and what happens behind the scenes when the league faces a challenge of this scale.
Manchester City have reportedly been found guilty on all but one of the 115 charges brought against them by the Premier League. But this story is far from over. There’s no punishment yet, City maintain the process is ongoing, and an appeal is expected. So the biggest question now is: what happens next?