
Show Notes
Matt Lakajev dropped out of school, got kicked out of home more than once, and worked 25 different jobs before having a breakdown at 27 that sent him back to his parents' place. He then googled how to make the most money without a degree, found sales, and built an audience of more than 100,000 people on the platform everyone claims to hate. This one's for anyone in a senior role who knows their network matters but has never posted a thing. Matt gets specific on why LinkedIn still converts better than anywhere else, what AI screening is quietly doing to your job applications, and why hitting post for the first time takes most people about three years.
WHAT YOU'LL GET OUT OF IT Why LinkedIn works despite being, in Matt's words, a Windows 95 sitting next to a MacBook
The one thing you can't fake on LinkedIn that you can fake everywhere else
What AI resume screening means for how you actually find your next role
Trust leverage, and why companies hire the safe 80% performer over the superstar
How to handle tall poppy syndrome and the feeling that posting is just showing off
Word for word, what your first post should say
The kind of knowledge AI can never replicate, and why it's the only thing worth posting
The three mistakes that make experienced people look like beginners online
CHAPTERS 01:20 Intro 01:42 The 27 years Matt calls his loser era 02:38 Why LinkedIn, of all places 04:30 What actually drove the growth 06:48 The one platform where people can't lie 09:30 Why some people post and most never will 11:22 The opportunity for senior professionals 12:30 AI is screening you out before a human sees you 13:30 Trust leverage and Dunbar's number 14:30 Why hiring is really about de-risking 16:09 Where to start if you've never posted 17:30 Messages people actually reply to 18:56 Open curiosity loops 19:30 Tall poppy syndrome 21:21 Two rules for posting 21:55 Exactly what your first post should say 23:50 Is posting just showing off 26:43 What to post, and the formats that work 28:30 The knowledge AI can't copy 31:43 Post length and image size 32:26 Three mistakes to avoid
MATT LAKAJEV, SEVEN FIGURE CREATORS Free LinkedIn Profile Kit, 24 custom Figma templates: https://sevenfigurecreators.com/lm/a-free-kit-to-design-your-linkedin-profile/ Matt on LinkedIn: https://www.linkedin.com/in/mattlakajev/ Matt on YouTube: https://www.youtube.com/@matthewlakajev
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