He Joined Our Gym... Then Bought It (Steven Cooley)

If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with Connor from Code5 and Success Supplements to discuss how gym and studio owners can use internal challenges, supplement subscriptions and smarter marketing strategies to increase revenue, improve member retention and grow their businesses. Connor shares practical examples of how gyms are using challenges to reactivate past members, attract new clients and create additional revenue opportunities through supplements and subscription models. We also explore the importance of choosing the right prizes, structuring challenges effectively, marketing to your existing database and building systems that support long-term business growth. Chapters 00:00 Introduction to gym challenges and success stories 01:58 Why gyms struggle to sell supplements 04:04 Using subscription models to build recurring revenue 09:02 How a rural gym brought back 30 members 11:55 Using challenges to generate leads and increase engagement 15:04 Choosing prizes that motivate members to participate 19:53 Marketing strategies for successful gym challenges 22:53 Increasing supplement sales during challenges 27:03 Turning challenge participants into long-term members 29:58 Building systems for sustainable gym growth If you're a gym or studio owner looking for new ways to engage your members, run more effective challenges and create additional revenue opportunities, this episode shares practical ideas you can apply to your own business. Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with professional golfer Dimi to discuss his journey from competing on the professional golf tour and winning the New Zealand Open to building a business in the growing golf simulator industry. Dimi shares the realities of life as a professional golfer, the financial pressures of competing on tour, the mental challenges of performing at the highest level, and his transition into entrepreneurship. We also explore how golf simulator technology is changing the way people practise, play and experience golf, and what it takes to build a business beyond a professional sporting career. Chapters 00:00 Dimi's early career and unforgettable week in golf 02:26 Transitioning from professional golf to business and InSIM 03:52 The journey from amateur golfer to professional 09:06 The financial realities of professional golf 12:48 Winning the New Zealand Open 17:55 Life on tour, mental resilience and handling setbacks 21:11 The growth of golf simulators and the business model 28:00 How technology is transforming golf practice and performance 34:03 Finding the right customers and growing the business 40:07 The mental game of golf and continuous improvement 45:11 Future business plans and final thoughts From competing at the highest level to building a business outside professional sport, Dimi shares valuable lessons about performance, resilience and entrepreneurship. Please subscribe for more conversations with business owners, entrepreneurs and industry leaders.

If you want to learn more about growing your gym or studio, book a call with Jayme below:

If you want to scale your gym or studio, book a call directly with Jayme below:

If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1