Why do NPO's confuse patronage, corporate partnering and sponsorship? with Maria Perez
Nonprofit SnapCastShow Notes
Maria Perez is the Cause Marketing Consultant. She specializes in helping organizations grow their sponsor-partner initiatives. Among the questions we tackle:
Why cause sponsorship is such an important revenue generation element for NPO's to pursue.
Why do NPO's confuse patronage, corporate partnering and sponsorship?
What are the nuances and why are they important?
Why do brands and companies sponsor?
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