Alex Oyler: Starting fresh is easier than merging old and new on SDVs
Shift: A podcast about mobilityShow Notes
Alex Oyler, consulting director at SBD Automotive, joins Automotive News reporter Molly Boigon on the “Shift” podcast to talk about whether traditional automakers can keep up with the pure-play electric vehicle manufacturers on software-defined vehicles. He also explains how some companies end up stagnant by marrying old and new in the same vehicle.
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