The Journal.

How A24 Keeps Making Hit Films

The Journal.

Summary

The recent documentary "You Can See Everything" focuses on the final weeks before Elizabeth Holmes was sentenced to prison, capturing her life with filmmaker Nathan Fielder and Lance Oppenheim. The film, which explores Holmes's perspective on her guilt regarding the Theranos scandal, has garnered significant attention, particularly for its unconventional approach and the secrecy surrounding its production. A24, the studio behind the film, initially hesitated to take on the project, fearing it would be a controlled narrative by Holmes. However, the involvement of Fielder and Oppenheim transformed it into a unique documentary experience.

A24 has emerged as a powerhouse in the independent film industry, successfully marketing films through social media and appealing to younger audiences. The studio has built a brand that resonates with fans, making its films highly anticipated events. Despite facing challenges, such as recent backlash over a partnership with Google on AI filmmaking tools, A24 continues to thrive, expanding into television, fashion, and international markets. The studio's innovative strategies and commitment to quality storytelling have positioned it as a leader in a landscape where traditional film models are struggling.

Show Notes

The studio behind the documentary “You Can See Everything” is A24. It’s an independent company with a reputation for critically acclaimed movies that fills theaters. Young audiences trust that an A24 release will be as relevant for them as a Disney movie is for families. WSJ’s Ben Fritz explains why. Ryan Knutson hosts.

Further Listening:

- These Movies Finally Got Gen Z Into Theaters

- Why Hollywood Can't Find Good Scripts

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