Tech pioneer Alan Trefler of Pegasystems: GenAI added creativity, speed and scale to workflows
Targeting AIShow Notes
In this episode of the Targeting AI podcast, Shaun Sutner and Esther Ajao interview Alan Trefler, founder and CEO of Pegasystems, discussing the evolution of AI technology, particularly generative AI, and its integration into business processes. Trefler shares insights on the differences between design time and runtime applications of AI, the importance of workflow engines, and the challenges of AI safety and reliability. He emphasizes the need for collaboration between AI and human expertise, and outlines Pegasystems' roadmap for effectively using AI in business process automation and legacy transformation. Featuring: Alan Trefler, founder and CEO, Pegasystems. In today's episode, we cover how:
GenAI has significantly advanced Pegasystems' offerings. GenAI coaches differ from traditional generative AI assistants by focusing on design time. Design time is crucial for ensuring reliable AI outcomes in business settings. GenAI can enhance business process automation by streamlining workflows.
References:
Pegasystems expands agentic AI for business automation | TechTarget Pegasystems expands generative AI in CX, BPA cloud platform | TechTarget Pegasystems unveils AI assistant for knowledge management | TechTarget CRM and BPM vendor Pegasystems adds new AI features | TechTarget
To learn more about AI and Pegasystems, check out Informa TechTarget news sites, including SearchCustomerExperience and SeachEnterpriseAI To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.
More from Targeting AI
From internal enablement and training to product features such as MCP and Smart Assist, work management vendor Smartsheet is using AI across its company. Marcus McKay Fleisch, the project management and work collaboration platform’s professional services enablement director, joins TechTarget’s Targeting AI podcast to discuss how his team is moving beyond basic adoption metrics to focus on workflow-level impact, security guardrails, and measurable business outcomes. He dives into how AI is changing daily work for Smartsheet users, why shadow AI shows up when internal tooling is missing, and how IT, product, security, and enablement must work together to make AI useful without introducing new risks. In this episode, we discuss:
On Targeting AI in the Moment (AIM), the weekly news podcast from TechTarget.com, this week’s co-hosts chat about the latest developments in the turbulent world of generative AI. AI news writer Esther Shittu and her editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context on recent AI developments in this short-form news podcast series. Check out these new stories:
On Targeting AI in the Moment (AIM), the weekly news podcast from TechTarget, the three co-hosts chat about the latest developments in the turbulent world of generative AI. AI news writer and podcaster Esther Shittu, AI news and features writer Kinza Yasar and their editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context on recent AI developments in the new podcast series. Check out these new stories on TechTarget.com:
Context is critical in AI, according to Celonis CEO and co-founder Alex Rinke. The enterprise software development vendor specializes in process mining and process intelligence. On this Targeting AI episode, Rinke argues that process intelligence needs context, particularly business context, so that AI agents can understand workflows, operate more effectively and deliver measurable ROI. In this episode, we discuss:
AI is abuzz with talk of self-regulation or some form of federal oversight; President Trump renaming AI as "superintelligence"; and open vs. closed AI amid the AI slowdown. On the debut episode of Targeting AI in the Moment (AIM), the new weekly news podcast from AI Business and TechTarget.com, the three co-hosts chat about the latest developments in the fast-churning world of generative AI. AI news writer and podcaster Esther Shittu, AI news and features writer Kinza Yasar and their editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context in the new podcast series.