Show Notes
Dan sits down with Veronica del Rosario — co-founder and Chief Brand Officer of Smalls, the fresh cat food company disrupting an industry that's long treated cats as an afterthought. Veronica dives into launching the brand with her best friend, Matt Michaelson, scaling a fully remote, four-day-workweek culture, why "high self-awareness, low ego" is the top hiring trait at Smalls, and how the brand's fierce "cat-first, cat-only" philosophy sets it apart from competitors. Plus, listen in for a truly shocking reveal about Dan's past! (Okay, it's not that shocking, but it is fun.) Learn more about your ad choices. Visit megaphone.fm/adchoices
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