Coffee Made Me Do It

Episode 005: Pepe Jijon || Finca Soledad, mountaineering, spirituality and sustainability in coffee

Coffee Made Me Do It

Show Notes

In this episode, Dario talks to Pepe Jijon about his world-famous farm, Finca Soledad, coffee culture after covid, brewing coffee at home, changing the way we look at consuming coffee and his minimalist approach to life.

We are honoured to work with Pepe and Finca Soledad at Bluebird, we have a few of his coffees on our menu at the moment. This is a good one, we hope you enjoy!! 🫶

We hope you enjoy Episode 005. Please 5 star it, share, follow along and do the other things we should be asking you to do. Either way, Episode 005 is coming soon :)

https://www.instagram.com/bluebirdcoffeeroastery/

https://www.bluebirdcoffeeroastery.co.za/

https://www.instagram.com/dariodoingthings/

https://instagram.com/fincasoledadintag/

More from Coffee Made Me Do It

Sep 25, 2026

After a 30 year career in specialty coffee, Tim has some thoughts and reflections that he shares with Dario. Tim has pioneered transparent trade, producer development, consistent roasting and has always championed clean, washed coffees. He has set the gold standard for well traded, high quality green coffee programs for countless roasteries and continues to innovate in this space.

Sep 11, 2026

Scott Rao truly needs no introduction. Well regraded across the entire specialty coffee industry as the leading thinker in the roasting space, Scott is a revered name amongst coffee pros and consumers.

Sep 4, 2026

Markus unpacks what business ownership looks like, 7 years later. How his passions have changed and how his life has changed (they're called Sophia and Lucas ☺️) since he started Sweet Spot. He and Dario also do a deep dive into water in the cafe, and how to use water to get the best tasting coffee. Listen now on all podcast streaming platforms!

Aug 27, 2026

Louis-Philippe and Veronique founded Dak Coffee Roasters in Amsterdam in 2019. Since then they have become one of the leading specialty coffee roasteries in the world. Now, 7 years on, Louis is able to lean in to his financial engineering skillset and Veronique is able to focus on her expertise in branding and marketing. Dak is a fascinating company, from their meteoric rise to their uncompromising approach to quality. Dario breaks all of it down with Louis in this episode of Coffee Made Me Do It.

Aug 21, 2026

Why are we leaving barista competitions in the past? After 5 years on the competition stage, we've decided it's not for us. Find out why in this episode of Coffee Made Me Do It. Dario opens the new season of with Luhle, Bluebird's Wholesale Manager. Luhle just finished 5th at the South African National Barista Champs. In this episode, he breaks down his preparation, his approach to competition and they discuss Bluebird's role in competition in the future.

See all episodes →