Marketing & OPs for SMEs

Ashley Smith on How to Make Your Expertise Show Up in Google and AI Search

Marketing & OPs for SMEs

Show Notes

What would a potential client find if they looked you up today, and would it reflect the experience you actually have?

Jeremy Yang joins Ashley Smith, business strategist and founder of Show Your Proof, to discuss the gap between an established professional’s reputation and what people can discover about them online.

Ashley draws on 18 years in real estate and industry leadership to explain why experienced service providers can be overlooked, even when they have years of useful knowledge and strong client relationships. The conversation explores how to make that experience easier to find through Google and AI search, including practical ways to document the advice, judgement and work already happening in your business.

They also discuss: Why a trusted referral can still lead to an online credibility check. The minimum evidence someone needs before contacting a service provider. Making previous career experience useful when changing direction. Turning recorded conversations and past work into material people can discover.

Give it a listen if you’ve built a reputation through your work but haven’t put much of that experience online.

Learn more about Ashley Smith Show Your Proof ➡️ https://showyourproof.beehiiv.com/ LinkedIn ➡️ https://www.linkedin.com/in/ashleysmithnow/ Free Proof Gap Self-Assessment ➡️ https://showyourproof.beehiiv.com/products/proof-gap-self-assessment

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business? Explore Digital Goliath’s latest articles and how-to guides for SME owners. Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

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