Show Notes
In this episode of The Product Handbook, we explore how Customer Advisory Boards (CABs) can become a powerful tool for shaping product strategy and strengthening customer relationships.
You’ll learn: What a Customer Advisory Board is and why it’s valuable for product managers How to recruit the right mix of customers — focusing on truth-tellers, not just big accounts Best practices for running effective sessions, from setting a customer-first agenda to applying the 80/20 rule How to turn feedback into action and show customers their voices influence the roadmap Common pitfalls to avoid, like over-representing certain segments or treating CABs as sales pitches
If you’ve ever wanted a structured way to bring customers closer to your strategy, this episode gives you the frameworks and practices to build and manage a CAB that delivers real impact.
More from The Product Handbook
In this episode of The Product Handbook, we break down how product managers can approach their first 90 days at a new company with clarity, confidence, and intent.
In this episode of The Product Handbook, we break down how product managers should think about planning across different time horizons — from next sprint to next year.
In this episode of The Product Handbook, we break down calendar management as a core product leadership skill, not an admin task, not a life-hack, and definitely not about cramming in more meetings.
In this episode of The Product Handbook, we focus on what product managers can do after layoffs — how to lead their teams, stabilize the roadmap, and help the organization recover while protecting their own energy and career trajectory.
In this episode of The Product Handbook, we explore how to improve customer retention by building products people return to again and again — with the help of behavioral insights and the Hook Model.