Get Seen for Your Expertise: A simple brand audit to check if your voice matches your ambition

When someone asks, “So, what do you do?” — does your answer reflect your ambition, or just your current job title?

🔍 What You’ll Learn: If you’ve ever felt uninspired by job ads, overlooked for projects, or disappointed by the opportunities that land on your desk, the problem isn’t your qualifications — it’s clarity. This episode helps STEM professionals shift from vague intros and stale job titles to intentional positioning that matches their ambition. You’ll discover: How to define what you really stand for, beyond your current role or resume A simple self-audit to check if your current pitch matches the opportunities you want How clarity makes you more referable, filters out the wrong work, and helps you attract the right collaborators

🎯 By the end, you’ll know how to reframe your presence so others see you for what you want to achieve, not just what you’ve already done.

👉 Action: Tune in to learn how to run a quick brand audit and shift your pitch so people immediately recognize you for the career opportunities you actually want.

🧠 About the Host: Angélique Greco, is a biotech strategist and founder of Multiple Hats. Drawing on her experience helping STEM professionals design work that reflects their full ambition, Angélique shares practical tools to move past pigeonholing and start showing up with clarity.

📌 Episode Highlights: 00:00 Why you feel overlooked for meaningful opportunities 01:00 Why your presence hasn’t caught up with your ambition (yet) 03:00 The problem with introducing yourself by job title 04:00 The five elements of clarity: what you stand for, impact, vision, flow, and nightmare projects 05:30 Positioning as a magnet: attract aligned opportunities, gently repel mismatches 06:30 Quick brand audit: ambitions vs. your current pitch 08:00 The test: what would colleagues recommend you for blindly? 09:00 Clarity as the foundation of being seen, referred, and invited in 10:00 How to use AI prompts to refine your elevator pitch 11:00 What’s next: how to share without feeling like you’re bragging

🔗 Resources Mentioned: Fill this to get your free brand clarity call Brand Audit / Know Thyself Guide (PDF) – includes an AI prompt to refine your pitch

🤔 Reflection Time: If your best friend asked, “What do you really want to achieve?” — what would you say? Does your current pitch or job title reflect your future ambition, or anchor you in the past? Who at work would recommend you blindly for a project — and would it be the project you actually want?

Want to craft a career story that opens doors? I help STEMM professionals speak with clarity, confidence, and purpose and show up as thought leaders —so the right opportunities find you. 📬 Let’s connect: angeliquegreco.com.au | LinkedIn

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