Mums in Marketing: Building a Community and Navigating Industry Challenges
Customer Engagement Examples of ExcellenceShow Notes
In this episode, our guest host Rachel Aldigheri is joined by Mums in Marketing's Founder, Claire Ferreira, to discuss the journey and impact of this unique community. Claire shares her personal story and what inspired her to establish Mums in Marketing. They delve into the nature of the community, describing the diverse backgrounds and experiences of its members. Claire reflects on the lessons learnt about growing a supportive and engaged community since its inception.
They delve into the significant challenges faced by professionals in the marketing sector today, and how the Mums in Marketing community addresses these issues. Claire highlights the biggest benefits that members have gained from being part of this group, including networking opportunities, professional development, and emotional support. Finally, they explore the potential for similar communities to benefit other industries, emphasising the universal need for connection and support in professional environments.
More from Customer Engagement Examples of Excellence
Podcast Description: Join Claudia Nicholls-Magielson from Simplyhealth, Alexander Toft from Moonpig and Richard Pash from Zurich Insurance Company as they explore how modern customer leaders blend empathy, data and technology to drive meaningful customer outcomes and commercial growth.
In this episode, Sam Holley, Senior Messaging Experience & Performance Manager takes us behind the scenes of Lloyds Banking Group’s shift from a telephony-led contact model to a chat-driven, mobile first experience.
In this episode, we bring you a recording from our recent Engage Customer Summit, Mark Clydesdale, Head of Strategic Consulting at Tap CXM, Oliver Parsons, Head of Ecosystems, Customer Propositions at Lloyds Banking Group and Preyan de Silva Head of Ticketing, All England Lawn Tennis Club (AELTC) at Wimbledon explore what it really takes to design and deliver customer journeys that work in practice, not just on paper.
In this episode, recorded live at our recent Engage Customer Summit, Jana Kreissig and Doris Kauffman from Porsche explore how organisations can move beyond traditional satisfaction metrics to create genuinely excited customers. From rethinking CX measurement to embedding actionable insights across the business, they share how the Customer Excitement Score is reshaping the way Porsche understands and delivers exceptional experiences.
Join us for an inspiring recording from our recent Engage Customer Summit, featuring Martin Villanueva's, Global Customer Engagement Lead at IKEA, lively insights on transforming brand loyalty into genuine trust. In this episode, Martin shares personal stories and expert guidance on creating deeper emotional connections with customers, explores the evolving role of technology and Emotion AI, and offers practical advice for building meaningful relationships in today’s digital world. Tune in to discover the strategies and ideas shaping the future of customer engagement.