
#261 Ameet Bains: Tatts Lotto Win to Leading the Western Bulldogs as the AFL's First Indian Heritage CEO
The High Flyers Podcast with Vidit AgarwalShow Notes
Episode #261 features Ameet Bains, CEO of the Western Bulldogs, an AFL club with more than 65,000 members, $100 million in net assets, and a reach spanning elite sport, community programs and one of Australia’s fastest-growing regions.
Ameet reflects on growing up as the son of Indian migrants, embracing both Australian and Punjabi cultures, and the entrepreneurial sacrifice his parents made to fund his education and future.
Vidit and Ameet explore his journey from lawyer at MinterEllison and Toyota to AFL executive, the setbacks and missed opportunities that ultimately shaped his career, and the leadership lessons learned from managing player contracts, building high-performing teams and leading through intense public scrutiny.
They also discuss sustaining success in elite sport, balancing ambition with family, the future of AI in organisations, engaging Australia's rapidly growing Indian community, and why humility, service and long-term thinking matter more than headlines.
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