My  .4 Cents

How Unknown Artists Chart On Billboard

My .4 Cents

Show Notes

In this episode, Jesse Cannon, Andrew Southworth, Dustin Boyer, and guest host Olivia Pierce discuss Patreon and the resurgence of artists cultivating communities through apps, emphasizing how these platforms can offer authentic engagement and sustainable income. Then, Dustin Boyer interviews Nashville-based independent artist Ben Schuller, who has successfully built his career on his own terms. Schuller shares insights into how he capitalizes on unconventional routes such as YouTube covers and Nerdcore to make music his full-time occupation. The conversation then shifts to exploring the tactics some groups use to game the Billboard charts, exemplified by a campaign aimed at rallying people to collaboratively create an album and propel it to the top spot, highlighting flaws in chart metrics. Finally, the episode discusses the advantages of artist independence and the evolving music business landscape, questioning traditional industry methods and advocating for innovative approaches for musicians to connect with their audiences. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth

Follow Jesse Cannon @jessecannon jessecannon.com

Follow Dustin Boyer @dustintheindustryplant

Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net

Hosted on Acast. See acast.com/privacy for more information.

More from My .4 Cents

Oct 17, 2026

This week on the pod we talk about the issues Distrokid is facing, how to get played on the radio and when not to drop. Then Matt interviews Dan Carucci about Tipify!

Oct 9, 2026

This week on the pod we’re talking about the potential death of user playlists on Spotify and how Qobuz and Spotify technically pay the exact same rate. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth

Oct 2, 2026

Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth

Sep 25, 2026

Andrew Southworth and Dustin Boyer explore how Spotify secretly crushed AI music, and the Ed Sheeran drama. Plus Andrew interviews the founder of SubmitHub, Jason Grishkoff, where they talk about where SubmitHub fits in your music marketing stack, how they recently banned AI music from the platform and his advice for emerging artists. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join

Sep 18, 2026

This week on the pod we ask if Stella Lefty is ruining the music business, what the big problems are with music tech and Matt interviews Steve of Does it Doom about gear endorsements! It's a good one!

See all episodes →