Eddie Maalouf | He Couldn’t Give Marketing Away For Free… Now His Agency Makes $18 Million/Year
School of Hard Knocks PodcastShow Notes
Eddie Maalouf is the founder and CEO of BAD Marketing, an agency generating roughly $18 million annually, and an entrepreneur behind multiple businesses including Scoville Hot Chicken.
Before building his agency, Eddie became the top sales rep by volume at Lifetime Fitness and later helped generate an additional $1 million in profit for his family’s businesses.
In this episode, Eddie explains the sales systems, marketing strategies, hiring decisions, and organic content playbook that helped him scale from struggling to acquire clients to working with major brands including Yeezy. He also breaks down how he negotiated a restaurant business from a $1 million asking price to a $130,000 deal.
Follow Eddie Maalouf: Instagram: instagram.com/eddiemaalouf
BAD Marketing: badmarketing.com
Scoville Hot Chicken: scovillechicken.com
Hosted on Ausha. See ausha.co/privacy-policy for more information.
More from School of Hard Knocks Podcast
Get the all-in-one business tool millionaires use to run and grow their companies. Start your free 30-day trial 👉: https://www.gohighlevel.com/schoolofhardknocks/?fp_ref=the-school-of-hard-knocks-llc20
Learn from the millionaires and billionaires we interview on calls every week. Sign up for our community here: https://www.skool.com/schoolofmentors/about
Get the all-in-one business tool millionaires use to run and grow their companies. Start your free 30-day trial 👉: https://www.gohighlevel.com/schoolofhardknocks/?fp_ref=the-school-of-hard-knocks-llc20
Bob Duggan is a billionaire entrepreneur and investor best known for helping transform Pharmacyclics from a struggling biotech company into a cancer-treatment powerhouse that sold for $21 billion.
Kim Perell is a nine-time entrepreneur, angel investor in more than 100 companies, and the founder behind a business that grew from a $10,000 loan from her grandmother to a $235 million exit.