Why Choose a Career in Marketing? Expert Insights from Marni Allen

🎁 The Portfolio Career Accelerator - https://simplebooklet.com/portfoliocareeracceleratorbyanifilipova The Portfolio Career Accelerator is an 8-week high-touch program for corporate professionals, founders, and senior leaders who are ready to turn their experience into a career that generates income, influence, and freedom — on their own terms.She quit banking. Moved to New York on a whim with no job. Met a founder at a mixer. Ten years later, Mariya Valeva is CFO to five companies at once — and she doesn't do a single minute of outbound sales.Mariya Valeva is a fractional CFO for B2B SaaS companies, founder of FounderFirst, and a Smith College and Harvard graduate with over 10 years in startup finance. From arriving in the US at 19 with $300 and a suitcase to building a practice serving five companies simultaneously with zero outbound — she breaks down the exact model, the mindset shift, and the $1.2 trillion opportunity most corporate professionals don't know exists.🔗 More From Mariya:🌐 FounderFirst: https://www.founderfirstpartners.co/💼 LinkedIn: https://www.linkedin.com/in/mariyavaleva-yourscalingpartner/📩 Tiny Margins Newsletter: https://www.tinymargins.com/

🎁 The Portfolio Career Accelerator - https://changeispossible.co.uk/portfolio-career-accelerator/The Portfolio Career Accelerator is an 8-week high-touch program for corporate professionals, founders, and senior leaders who are ready to turn their experience into a career that generates income, influence, and freedom — on their own terms. What if the same techniques used to write 3,477 speeches for President Obama could transform the way you communicate at work, on social media, or in front of any audience? Terry Szuplat spent eight years inside the White House doing exactly that — and in this conversation, he breaks down the exact frameworks anyone can steal. Terry Szuplat is one of Barack Obama's longest-serving speechwriters, the author of national bestseller Say It Well, and an adjunct professor of speechwriting at American University. From crafting responses to national crises to editing speeches on Air Force One, Terry reveals what it actually takes to move people with words — no matter the platform. 🔗 Guest Links:📖 Say It Well (book): https://www.amazon.com/Say-Well-Voice-Inspire-Audience/dp/0063337711🌐 TerrySzuplat.com: https://www.terryszuplat.com💼 LinkedIn: https://www.linkedin.com/in/terry-szuplat-456914137/📸 Instagram: https://www.instagram.com/terryszuplat/🐦 X: https://x.com/TerrySzuplat

📘 Want your own freedom, flexibility, and a life outside of the 'corporate' path? My FREE portfolio career guide will help you to start building: [https://changeispossible.co.uk/portfolio career/](https://changeispossible.co.uk/portfolio%20career/)Why do brilliant corporate executives crash and burn when they try entrepreneurship? Professor John Mullins spent 20 years at The Gap and another 20 researching why — and the answer will change how you think about your career.John Mullins is a professor of management practice at London Business School, a serial entrepreneur, and the author of four books including The Customer-Funded Business and Break the Rules. In this conversation, he breaks down the six counter-conventional mindsets that separate successful entrepreneurs from successful corporate leaders — and reveals why the skills that got you promoted are the same ones that will sink your startup.🔗 Guest Links:John's website: [http://www.johnwmullins.com](http://www.johnwmullins.com/)London Business School: https://www.london.edu/faculty-and-research/faculty-profiles/m/mullins-j 📌 In this episode:• Why the six mindsets of successful entrepreneurs are the exact opposite of what makes you successful in corporate• The customer-funded business model that let Tesla, Dell, and Microsoft start with almost nothing• Why recessions create the perfect conditions for new ventures• How to test your business idea nights and weekends without quitting your job

📘 Want your own freedom, flexibility, and a life outside of the 'corporate' path? My FREE portfolio career guide will help you to start building: https://changeispossible.co.uk/portfolio%20career/A doctor who studied 20+ hours a day to get into medicine quit 18 months later — and not a single colleague asked why. Here's what Dr. Justin Sung discovered about careers, content, and learning that most people figure out too late.Dr. Justin Sung is a medical doctor, top 1% TEDx speaker, and co-founder of iCanStudy — a company that has reached over 100 million people with evidence-based learning strategies.🔗 Guest Links:YouTube: @JustinSungSocials: @DrJustinSungiCanStudy: https://icanstudy.com⏱️ Timestamps:0:00 Who is Dr. Justin Sung?1:47 why a 16-year-old's dream doesn't survive reality4:17 the frustrations that made medicine feel like a trap5:23 why not a single doctor questioned his decision7:51 the advice he gives everyone thinking about quitting10:01 a viral video born from a COVID lockdown room12:52 the skills nobody warns you about before YouTube14:50 what happens when you follow "just post more" advice18:00 speaking to billions and reaching no one19:03 the overlap test — do you actually have a business?22:30 where 93% of his income actually comes from23:44 why content ideation is where brands succeed or die25:43 the counterintuitive reason more value kills your videos28:04 starting a YouTube channel when you know nothing30:42 why the algorithm suppressing your content is a gift33:41 inside his content workflow — from idea to publish36:40 the framework for building a business after quitting your career39:08 business reduced to one sentence41:00 the six-month mistake most entrepreneurs make43:09 the question that made a learning expert pause45:55 three strategies that change how you learn everything46:55 what a 200-page book on a 3-hour flight actually teaches you48:17 when your brain says "I'm overwhelmed" — do this49:40 the final strategy most people never try50:05 why teaching is the ultimate learning hack📌 In this episode:• Why brilliant professionals quit dream careers — and what they build instead• The content strategy mistake that punishes creators who try too hard• How to validate a business before spending months on setup• Three learning strategies that actually change how your brain processes information============🎙 Hosted by Ani Filipova — ranked #12 on Feedspot’s Top 30 Career Change Podcast🎧 Listen on:Spotify: https://open.spotify.com/show/0hIdk5DTJA46Wjd88gC1UK Apple: https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507 Follow me on LinkedIn: https://www.linkedin.com/in/anifilipova/Join the “Change is Possible” community — for professionals navigating career shifts, building income streams, and growing personal brands.Join my FREE webinar and learn about the trends impacting jobs and the future of work, and how to create income streams:https://changeispossible.co.uk/future-of-work-webinar/https://changeispossible.co.uk/portfolio%20webinar/MusicBed SyncID:MB01QORZLIOEM6D

What if you could turn your expertise into a thriving newsletter business while living your dream life in rural France - with just 3-4 hours of work per day?In this episode of Change Is Possible, host Ani Filipova interviews Lucy Werner, award-winning PR expert, author of "Hype Yourself," and founder of a hugely successful paid newsletter generating thousands per month. Lucy shares her journey from running a London PR agency to building a sustainable solopreneur business in the south of France - all while raising three young children.#Newsletter #Solopreneur #PRStrategy #ContentCreation #CareerChange #PortfolioCareer #RemoteWork #ChangeIsPossible #AniFilipovaDiscover how Lucy:• Built a 5,000-person email list over 5 years before launching her paid newsletter• Got 100 paying subscribers in just 6 weeks and became a Substack bestseller• Generates multiple income streams (newsletter, brand partnerships, retreats, 1-to-1 coaching)• Grows her business through public speaking and podcasts - never paid ads• Maintains work-life balance with only 3-4 focused work hours per day• Leverages her 16,000 Instagram followers (proving you don't need massive numbers)🔑 Key Takeaways:• The "Three Buckets" of personal branding: Business expertise, human interest stories, and passion points• How to transition from free to paid newsletter (and what NOT to do)• Finding speaking opportunities and podcast appearances to grow your audience• Creating sustainable offerings that fit YOUR lifestyle - not someone else's blueprint• Using AI tools strategically for transcription, research, and manifestation• The power of showing up consistently and "walking your talk"⌛ Episode Highlights: [00:00:00] - Introduction: Who is Lucy Werner? [00:04:00] - From London PR agency to rural France [00:06:00] - Multiple income streams explained [00:08:00] - Building a personal brand on Instagram [00:10:00] - The newsletter journey: MailChimp to Substack [00:12:00] - Steps to creating a successful paid newsletter [00:15:00] - The "Three Buckets" PR framework [00:17:00] - Finding new clients through promotion, not ads [00:18:00] - Public speaking as the biggest business driver [00:21:00] - The detective work of marketing and promotion [00:26:00] - How to hunt for podcast opportunities [00:30:00] - Writing newsletters that convert [00:34:00] - Converting free subscribers to paid [00:39:00] - Creating content with Adobe Express [00:40:00] - Using AI in her workflow [00:42:00] - A typical workday[00:45:00] - Revenue breakdown and income streams [00:48:00] - Retreats and 1-to-1 offerings📱 Follow Lucy Werner: 👉 Website: https://hypeyourself.com 👉 Instagram: @lucywernerpr 👉 LinkedIn: Lucy Werner PR 👉 Book: "Hype Yourself" (available at all major bookstores)📱 Follow Host Ani Filipova: 👉 LinkedIn: /anifilipova 👉 Website: https://changeispossible.co.uk