
Show Notes
Most financial advisors remain trapped between $1M and $3M in revenue by recycling outdated marketing tactics and trading time for money. In this episode of Decamillionaire Decoded, host Justin Goodbread breaks down his actionable 90-day marketing system - the BLUEPRINT framework - built to scale financial advisory practices past $10M in enterprise value. Divided into three 30-day phases (Diagnose, Design, and Deliver), the BLUEPRINT outlines nine tactical 10-day moves: breaking operational bottlenecks, confronting client and advisor fears, earmarking strategic marketing bets, preserving proof, adopting polarizing market stances, and tracking scoreboard metrics. Learn how to move away from passive referrals and copy-paste marketing to engineer a systematic client conversion process that drives predictable growth. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
More from DecaMillionaire Decoded
In this episode of Decamillionaire Decoded, Justin addresses why so many financial advisors who break through the $1M revenue mark get stuck and struggle to reach $3M . Moving away from the exhausting cycle of "hard work and guesswork" or fragmented DIY methods, Justin explains why true scale requires a proven framework . He breaks down the multi-phase journey of adopting a system - borrowing it fully, building upon it over time, and only later earning the right to freestyle . Finally, he emphasizes the essential trifecta: aligning your business framework, yourself, and your specific avatar to systematically double your enterprise value . DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
In this episode of Decamillionaire Decoded, Justin sits down with award-winning exit planner Renee Russo to discuss how to build a business with its own unique identity . Renee shares her personal entrepreneurial journey and breaks down how founders can bridge the "execution gap" between where they are and their ultimate vision . Together, they explore why entrepreneurial energy often becomes dysregulated without proper systems, how to build an "accountability infrastructure," and the critical mindset shift required to move from being an all-star player on the field to a strategic coach or owner . DecaMillionaire Decoded Links • LinkedIn - Renee Russo • WWW - ExitMentor.com • Book - Ready to Rise, by Renee Russo • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
In this episode of Decamillionaire Decoded, Justin exposes why the vast majority of financial advisors never cross $1M in revenue and explains how he helps his coaching clients build wealth systematically. Moving past the "sandcastle effect" - where revenue fluctuates and growth relies merely on market performance - Justin details the psychological shift from the panic zone ($0–$1M) and complacent zone ($1M–$3M) to the ultimate freedom zone ($3M+). DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
In this episode of Decamillionaire Decoded, Justin challenges the industry myth that financial advisors must choose between high income, calendar freedom, or enterprise value . Drawing from his personal journey - from building a lifestyle practice to launching an RIA from scratch and pursuing a $10 million net worth - Justin breaks down the drawbacks of both pure lifestyle and traditional value-creation business models . He introduces a third, superior alternative: the Value-Style business model . Through his Decamillionaire Way framework, he details how advisors can blend the best elements of lifestyle and enterprise growth to achieve high income, total freedom, and maximum business value simultaneously . DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
In this episode of Decamillionaire Decoded, host Justin Goodbread sits down with Mitch Skyer, a seasoned entrepreneur and Certified Exit Planning Advisor (CEPA). Mitch shares his journey from co-founding a transit technology company with just $500 to navigating a multi-million dollar acquisition and stepping into a leadership role within a private equity roll-up firm. Together, they discuss the core realities of scaling a business: knowing when to find complimentary partners, avoiding costly "rabbit hole" distractions, and recognizing when business risk outweighs opportunity. Mitch also addresses the emotional transition of exiting a company, offering practical wisdom on separating personal identity from a business and building transferable enterprise value. DecaMillionaire Decoded Links • LinkedIn: Mitch Skyar • WWW: AFI Strategic Partners • LinkedIn: AFI Strategic Partners • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube