Show Notes
In Episode 227, Sarah talks with book industry analyst Brenna Connor about the behind-the-scenes world of book sales, bestseller lists, and publishing trends. Brenna shares insight into how sales data is gathered and used across the publishing industry, from tracking pre-orders and audiobooks to measuring the impact of celebrity book clubs and award recognition. They also discuss what makes a book commercially "successful," what current reading trends are revealing about 2026 so far, and what Brenna is watching for in the second half of the year. Plus, Brenna shares her own book recommendations.
This post contains affiliate links through which I make a small commission when you make a purchase (at no cost to you!). CLICK HERE for the full episode Show Notes on the blog. Highlights Why tracking book sales is far more complicated than most readers realize — including what Circana can and can't actually measure. A behind-the-scenes look at bestseller lists and the role Circana data plays in lists like the New York Times, USA Today, and Publishers Weekly. The famously secretive methodology behind the New York Times Bestseller List. The impact celebrity book clubs and reading lists from Reese, Oprah, and Obama have on book sales. What current sales data is revealing about 2026 reading trends — and how the economy may be shaping book buying habits. Brenna shares the books she recommends — and the trends she's watching for the rest of the year. Brenna's Book Recommendations Two OLD Books She Loves The Unseen World by Liz Moore (2016) | Amazon | Bookshop.org [40:13] Bog Myrtle by Sid Sharp (2024) | Amazon | Bookshop.org [42:00] Other Books Mentioned The God of the Woods by Liz Moore (2024) [40:22] Long Bright River by Liz Moore (2020) [40:23]
Two NEW Books She Loves Whale Harbor by Mary Beth Keane (November 3, 2026) | Amazon | Bookshop.org [44:07] Joyride by Susan Orlean (2025) | Amazon | Bookshop.org [46:01] Other Books Mentioned Ask Again, Yes by Mary Beth Keane (2019) [45:12] The Half Moon by Mary Beth Keane (2023) [45:14] The Library Book by Susan Orlean (2018) [46:12]
One Book She DIDN'T Love Tom Lake by Ann Patchett (2023) | Amazon | Bookshop.org [47:29] Other Books Mentioned The Dutch House by Ann Patchett (2019) [47:51] These Precious Days by Ann Patchett (2021) [47:57] Whistler by Ann Patchett (2026) [48:55]
One NEW RELEASE She's Excited About Life Out of Order (The Time Traveler's Wife, 2) by Audrey Niffenegger (October 6, 2026) | Amazon | Bookshop.org [49:25] Other Books Mentioned The Time Traveler's Wife by Audrey Niffenegger (2003) [49:37]
Books From the Discussion Untitled (A Court of Thorns and Roses, 6) by Sarah J. Maas (October 27, 2026) [9:38] Untitled (A Court of Thorns and Roses, 7) by Sarah J. Maas (January 12, 2027) [9:38] Strangers by Belle Burden (2026) [11:54] Becoming by Michelle Obama (2018) [15:35] The Many Lives of Mama Love by Lara Love Hardin (2023) [15:45] Demon Copperhead by Barbara Kingsolver (2022) [15:53] The Correspondent by Virginia Evans (2025) [25:52] No One's Coming by Kevin Hazzard (2026) [31:38] London Falling by Patrick Radden Keefe (2026) [31:53] Project Hail Mary by Andy Weir (2021) [33:35] Dungeon Crawler Carl (Dungeon Crawler Carl, 1) by Matt Dinniman (2024)* [33:40] Yesteryear by Caro Claire Burke (2026) [36:58] Life Out of Order (The Time Traveler's Wife, 2) by Audrey Niffenegger (October 6, 2026) [37:00] Theo of Golden by Allen Levi (2025)* [38:39] *Publication year reflects the later traditionally published edition. These titles were originally self-published. Other Links Publishing Confidential, on Substack | "A Tale of Three Bestseller Lists" by Kathleen Schmidt
More from Sarah's Bookshelves Live
Author Deesha Philyaw joins Sarah to discuss her debut novel, The True Confessions of First Lady Freeman. Deesha first started writing this book more than 20 years ago, before her short story collection, The Secret Lives of Church Ladies, became a National Book Award finalist. She shares the journey of bringing this novel to life, the women who inspired its characters, and how the story (and its author) evolved along the way. Plus, Deesha shares her top book recommendations!
Elizabeth Barnhill of Fabled Bookshop joins Sarah for the latest installment of the "Best of…" series to share her ALL-TIME TOP TEN historical fiction novels, plus a few popular picks that didn't work for her.
Sarah and Chrissie (@ChrissieWhitley) dig into their very different relationships with big books, from what counts as "big" and knowing when the moment is right to what makes a long book worth the extra pages. They also share some of their favorite big books — and a few they wish had been shorter.
Sarah and Catherine of Gilmore Guide to Books are back with 16 of their most anticipated books publishing from mid-August through December.
Sarah and Catherine circle back to the 12 new releases they shared in the Summer 2026 Book Preview, now that they've read them — or at least tried to! Find out which books worked, which didn't, and whether their most anticipated summer reads lived up to expectations.