
642. Saurabh Gupta, Co-founder Binocs, AI Driven Commercial Due Diligence
Unleashed - How to Thrive as an Independent ProfessionalShow Notes
Saurabh Gupta, founder of Binocs, and provides a brief background on his career at KPMG and Verizon. Saurabh explains that Binocs uses generative AI to accelerate commercial due diligence, industry analysis, and company analysis. The tool is designed to support private equity clients, particularly in analyzing private companies. Saurabh mentions that the focus of the demo will be on industry analysis and investment memos.
Binocs Home Page A Demonstration of Binocs Saurabh navigates to the commercial due diligence section of Binocs, highlighting four main areas: industry analysis, investment memos, growth strategy, and valuation analysis.
Industry analysis Saurabh explains the process of conducting an industry analysis, including selecting a geography, industry segments, key players, and uploading documents. The tool allows for detailed analysis at various levels, from country to state, and is used globally by clients in different regions. The inputs required for an industry analysis, include industry name, geography (state, country or region), and optional focus area description and project code. How Binocs Generates Industry Reports Saurabh demonstrates how to input data for an industry analysis, selecting Colorado as an example geography.
Geography Input The report generated includes an executive summary, industry overview, industry segments, key industry trends, customer overview, industry market size, and more. The report also includes references and sources used in the analysis, which can be linked to for further information.
Company Snapshot Saurabh explains that the system builds a knowledge base each time a report is run, searching the web for relevant information and creating a detailed issue-tree based approach to identify the right references.
Product Report Exporting Reports When asked if the reports can be exported and shared with listeners, Saurabh confirms that they can be downloaded as PowerPoint presentations or PDFs. The system allows users to share the report link without requiring a login, making it accessible to others. The extensive amount of information in the report, including various topic areas and subcategories is highlighted. Saurabh mentions that the report can take 30 minutes to 60 minutes to run, depending on the granularity of the analysis. Building Market Models Saurabh explains that the system not only compiles information but also performs cognitive work, such as building market models and triangulating market sizes. The system can calculate market sizes by analyzing various factors, giving an example of market sizing of Building Materials Distribution market size through the US value of construction, material share, and distribution margins. The detailed logic and assumptions used by the system allows users to audit and adjust the results.
Market Size Estimation Saurabh provides an example of how the system triangulates market sizes and builds multiple market models for accuracy. Competitive Positioning Saurabh discusses how the system can analyze competitive positioning using social media reviews, G2 reviews, and comparative literature. The system can also perform financial benchmarking by connecting to public filings and comparing public competitors' revenue growth, profitability, and operating efficiency. It is noted that the system currently does not allow downloading data into Excel but mentions it is on the roadmap. Saurabh highlights the potential inorganic opportunities identified by the system and the detailed competitor profiles available in the appendix. The Company Profile Section Saurabh introduces the company profile section, which includes an investment memo for conducting a deep dive into a company.
Investment Memo The system can generate an overview of the company's geographical footprint, products and services, distribution channels, and key purchasing criteria. The report also includes industry analysis and financial benchmarking, if financ
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