
AI Visuals, Engagement & Marketing Agent Loop: Research Brief
AI & Marketing Research with Dr. Eva WolfShow Notes
AI tools are cheap enough now that even a shoestring team can produce polished visuals — but does that actually close the competitive gap, or does it just mean everyone looks polished while the power imbalance stays exactly the same? And when AI agents start making pricing, promotion, and relationship decisions inside your marketing org, who is still accountable for auditing the results?
In this Research Radar Brief, Dr. Eva Wolf reviews 2 recent peer-reviewed AI marketing research papers co...
More from AI & Marketing Research with Dr. Eva Wolf
The people who build AI — nearly 2,800 researchers publishing at the field's top venues — just moved their own timeline for AI surpassing human performance at most tasks up by thirteen years. In a single year. This episode asks: should that change how you're planning right now?
Your vendor just told you their AI is approaching AGI-level performance. Your board wants to know if that means anything. And most marketing teams have no framework for answering either question.
Your company bought an AI marketing tool. Leadership signed off. IT set it up. Six months later — nobody is using it. This episode, three research papers point at exactly that problem. And the fix is not what most teams are reaching for.
Your attribution model is probably giving credit to the wrong touchpoints. Your AI chatbot might be one disclosure away from converting more customers. And your recommendation engine may only work if shoppers actually feel understood. This week's radar brief examines three recent AI marketing papers that each illuminate a different part of the same problem: how AI performs — or quietly fails — inside the customer journey.
What if the ad slot you're bidding on today becomes irrelevant — not because clicks drop, but because AI generates the answer before users ever see a search result? And what if your customers are already using ChatGPT to research your product before they talk to anyone on your team — and not telling a soul?