How To Become A...

Impact Campaigner: I reached out to Leonardo Dicaprio & Ricky Gervais, they answered

How To Become A...

Show Notes

How do you actually get people to care about the world's biggest problems? In this episode of How To Become A..., Grace speaks to Paul about his unconventional journey into impact campaigning and how creativity, entertainment and storytelling can be used to create real-world change. From starting his own company at just 16 to working across marketing, comedy, comics, TV and film, Paul eventually found a way to combine his creative skills with his passion for helping animals. He explains: What an impact campaigner actually does Why great campaigning is about making things simpler, not more complicated How marketing, comedy and storytelling can create social change Why listening to your audience matters more than shouting at them

He also shares the incredible story behind The Most Important Comic Book on Earth, which brought together names including Leonardo DiCaprio, Ricky Gervais, Jane Goodall and Ian McKellen and helped raise millions for conservation. Plus, we get into: Sending thousands of emails to make a huge idea happen Using social media to reach audiences traditional campaigning couldn't Helping campaigns that contributed to environmental change Combining entertainment and charity through film Why curiosity and understanding people are essential skills His advice for anyone who wants to make a difference#

At the heart of the episode is one brilliantly simple lesson: make it easy for people to help. If you're interested in: Charity and nonprofit careers Environmental campaigning Animal conservation Marketing and advertising Creative careers Social impact Storytelling and filmmaking

This is a fascinating look at how the skills you already have could be used to make a much bigger difference than you think. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Oct 20, 2026

Phil Hilton left school in 1980 with one CSE in English. He went on to build a 40-year career in radio and TV that took him from pirate radio in Ireland to the BBC, Granada TV and, eventually, Saudi Arabia. 📻 In this episode, Grace chats to Phil about how it all started with a pretend radio station in his attic in Southport, and about the persistence (and many, many phone calls) that got him through every door since. He talks about learning the ropes on hospital radio, doing breakfast shows straight from a party in Ireland, announcing Coronation Street to thousands of viewers, and launching his own radio station. He also tells the story of the day Radio Merseyside was evacuated because of a suspicious package… that turned out to be a Cumberland sausage from a listener. 🌭 Phil also explains why he thinks most jobs are already filled before the advert even goes up, and what to do about it. If you've ever felt like your exam results decided your future, this one's for you. 📖 Phil's book, Southport to Saudi: https://www.southporttosaudi.co.uk/ Follow us on Instagram and TikTok (@howtobecomea__) for more stories 🎙️ Want to be on the show? Email [email protected] See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 14, 2026

How do you turn a side hustle watering pub plants into a business that lasts 30 years? In this episode of How To Become A…, Grace speaks to Natalie, CEO of Acacia, about accidentally finding her career in commercial landscaping and building a business from the ground up. While studying architecture and interior design, Natalie started looking after plants to earn extra money. One opportunity led to another, until she was asked whether she could take care of 55 restaurants nationwide. Her response? Say yes and work out how to do it. We get into: How a side hustle became a 30-year business Why “fake it till you make it” worked for Natalie Teaching herself floristry through YouTube Surviving the pandemic when hospitality shut down Why networking took years to pay off Learning that making more money doesn’t always mean building a better life Creating a swamp for a Shrek premiere at Somerset House Why looking after your team matters as a founder Natalie also shares the deeply personal story behind Acacia Green Spaces and how losing her best friend Sandy inspired her to use nature, workshops and her business to give back to the community. An episode about taking opportunities, backing yourself and being willing to figure things out as you go. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 7, 2026

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