Show Notes
What does it actually take to run a solar install business in 2026? Live from the LONGi stand at Solar & Storage Live 2026, five people who do it every day talk customers, leads, kit, admin and standards.
Sam Waxman (Waxman Energy), nearly 20 years in, says the industry has gone from constant firefighting to finally planning ahead. Ben Price explains how Heatable works with local installers, pays them the full rate and takes the DNO, MCS and NAPIT red tape off their hands. Ben Fogg (Evo Renewables) says customers now buy on the tech spec, not the double-glazing pitch, and with the app and the data in their hands, "there's nowhere to hide". Dan Holliday (DMH) on why people buy from people, and holding his team to the highest standard. Plus Alicia Reid (Tomlinson Longstaff) and Michael Stott on support you can get hold of, and lifting a 120 kg battery.
In this episode: • From firefighting to planning ahead • How Heatable works with local installers • Selling on the tech spec, not the sales pitch • Customers chase brands • YouTube vs buying leads • Nowhere to hide: honesty and no package deals • 5% VAT: a boom coming? • Taking the red tape off installers • Choosing your panels and kit • Support, and the 120 kg battery • Keep learning • Holding your team to the highest standard
Chapters 0:00 Cold open 1:05 Welcome to Only Panels 1:13 Sam Waxman: from firefighting to planning ahead 2:28 Ben Price: how Heatable works with local installers 3:49 Selling on tech spec, not the double-glazing pitch 5:20 Customers chase brands 6:47 YouTube vs buying leads 7:41 Nowhere to hide: the customer has the data 9:28 5% VAT: boom or bust? 10:40 Taking the red tape off installers 12:36 Choosing your panels and kit 15:09 Support, and the 120 kg battery 17:10 Keep learning 18:14 Holding your team to the highest standard 19:11 Wrap-up
Guests: Sam Waxman (Waxman Energy), Ben Price (Heatable), Ben Fogg (Evo Renewables), Alicia Reid (Tomlinson Longstaff), Dan Holliday (DMH) With Sarah Wallace and Phoebe Cho (LONGi) Hosts: Dan Holliday (DMH) & Michael Stott (East Renewables) Recorded on the LONGi stand at Solar & Storage Live 2026, NEC Birmingham.
Train with A121 Training (book at a121.co.uk): • Solar Roofing Masterclass: 1-day hands-on course • Gateway, Battery & Inverter Masterclass: 1-day course • Level 3 Solar PV: 3-day course designed to meet MCS requirements
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More from Only Panels - Solar Installer Chats
The best bits from three days on the LONGi stand at Solar & Storage Live 2026
Cory Mac from Oy Electrical called the plug-in solar brands "sellouts" and planned a video on why he wouldn't touch it. Then installers across Europe got in touch, and he went to Germany to see real systems for himself.
Is plug-in solar a sellout or the entry point to renewables for millions of UK homes? Live from the LONGi stand at Solar & Storage Live 2026, Dan Holliday and Michael Stott sit down with Aaron from Anker SOLIX. YouTuber Cory Mac from Oy Electrical explains why he called the plug-in brands "sellouts", then went to Germany to see it for himself.
🎙️ Welcome to Only Panels – Solar Installer Chats, the podcast for solar PV professionals and enthusiasts.In this episode:🔹 Season 3 starts here! Back in the DMH office, Michael and Dan decompress after hosting the Only Panels podcast on the LONGi stand for all three days of Solar & Storage Live 2026 at the NEC, with 60+ guests across installers, manufacturers and industry bodies.🔹 Is plug-in solar really the story of the year? Michael and Dan's take, and why they're calling it "entry-level solar".🔹 Solar Skirt Eco and the new mechanical fixings: what's new, who it's for and where to get it.🔹 Anti-glare panels: Michael's call for the product of 2027, plus LONGi's Hi-MO X10 and X12, and self-extinguishing, non-combustible panels.🔹 Favourite guests, A121 Training's roof training, and what's next at Elex in Coventry.Shout out to LONGi for hosting us on their stand at Solar & Storage Live.Hosts: Michael Stott (East Renewables) & Dan Holliday (DMH Electrical and Renewables)👍 Like, subscribe & drop a comment: what's your product of 2027?📍 New episodes every week – subscribe so you don't miss out.🎧 Also available on Spotify, Apple Podcasts & all major platforms.👉 Join the conversation:YouTube: https://youtube.com/@OnlyPanelsPodcastSpotify: https://open.spotify.com/show/6hK6YjzSti3iQrKDOuDXeaLinkedIn: https://linkedin.com/company/onlypanelsTikTok & Instagram: @onlypanels00:00 Is this the product of 2027?00:17 Hosting from the LONGi stand03:02 Plug-in solar and "entry-level solar"06:30 Solar Skirt clips and the new Solar Skirt Eco11:01 Anti-glare panels: Michael's product of 202714:18 Self-extinguishing, non-combustible panels15:46 Favourite guests and A121 Training roof training19:44 Elex Coventry and the pub quiz21:07 Welcome to season three#OnlyPanels #SolarAndStorageLive #LONGi #PlugInSolar #AntiGlarePanels #SolarSkirt #SolarInstallers #UKSolar
🎙️ Welcome to Only Panels – Solar Installer Chats, the podcast for solar PV professionals and enthusiasts. In this episode:🔹 The ongoing nightmare of G99 DNO applications, specific struggles with Northern Power Grid, and the crippling 45-working-day wait times holding the industry back. 🔹 Are some installers breaking the law? The massive liability and potential criminal offense of installing grid-tied 12kW systems with export limiters without prior DNO permission. 🔹 How administrative delays at the DNO level are actively risking customer deposits and causing Insurance Backed Guarantees (IBGs) to expire before tools even hit the roof. 🔹 The shocking rise of DIY "plug-in" balcony solar and the terrifying reality of what happens when homeowners stack multiple 800W systems on a standard ring main. 🔹 The DNO double standard: Why heat pump approvals are highly automated and practically instant, while solar PV applications are stuck in the dark ages. 🔹 Giving back: A look at Dan's recent community solar rescue project in Richmond and why it's important to support the community. 🎓 SHOW SUPPORTER SHOUTOUT Looking to up-skill your team and stop making costly callbacks? This episode is proudly supported by A121 Training—the UK’s premier, 80% hands-on electrical and renewable training center.👉 Secure your spot and browse all masterclasses (Battery, Inverter, EV & 18th Edition) here: https://a121.co.uk/courses.php⏱️ TIMESTAMPS0:00 - The 12kW office ring loophole and plug-in solar risks.0:15 - Catching up: Sam Waxman, MCS accreditation, and Jeeves.1:51 - The G99 nightmare continues: Northern Power Grid delays.5:42 - Are installers breaking the law by skipping G99 approval?9:22 - Why Connect Direct is failing installers.11:23 - The real threat to customer deposits and IBGs.15:34 - Heat pumps vs. Solar PV: Why is one so much faster?20:36 - The balcony solar loophole: 800W plug-in systems.28:06 - Testing a new DNO application strategy.28:53 - Giving back: A community solar rescue in Richmond.📍 New episodes every week – subscribe so you don’t miss out.🎧 Also available on Spotify, Apple Podcasts & all major platforms.👉 Join the conversation:YouTube: https://youtube.com/@only.panelsSpotify: https://open.spotify.com/show/6hK6YjzSti3iQrKDOuDXea?si=c00c11372fc64a2fLinkedIn: https://linkedin.com/company/only-panelsTikTok & Instagram: @onlypanels#Solar #SolarInstallers #OnlyPanelsPodcast #Renewables #SolarPV #G99 #NorthernPowerGrid #BalconySolar #DIYSolar #DNO