Too Much Social Podcast

S3 E2: Serving Books šŸ“š Choosing your publishing path

Too Much Social Podcast

Show Notes

Welcome to episode 2 of this brand new series, Serving Books: from inspiration to publication. The podcast where I map what it takes for a book to go from being a glimmer of an idea to landing in your readers’ hands. In this series I’ve interviewed industry experts including writing mentors, book coaches, writing community founders, editors, agents, book marketers, publicity and pr experts, and book shop owners to bring their insights and knowledge straight to your ears. Last week I started at the beginning with how writers can get support with getting words on the page, when we heard from the excellent Penny Wincer, Caro Giles, and Huma Qureshi. If you haven’t already done so, you can listen to that episode here: Next week you will hear from editors who are experts in getting your book ready for readers whether you decide to self-publish or go the traditional route to publication so before we get to that I thought it would be worth talking about the different routes to publication that are available. My three brilliant guests that you’re going to hear from today are: Holly June Smith - is a self-published author of 8 romance novels, as well as being a scriptwriter for spicy audio platform, Quinn. More recently she has secured a literary agent for herself and we’ll be talking about what that might mean for her career as an author. Steph Caswell - is a seven-times published author, and a non-fiction book coach, who has recently launched Areta Press, a hybrid publishing company exclusively for women writers. I’m going to be asking Steph about her own routes to publication as well as about the founding of a hybrid publishing company and why that might be the right choice for some authors. And my final guest is entrepreneur, speaker, author, and artist Lauren Currie . I’ve spoken to Lauren on the podcast before about confidence because she is the founder of UPFRONT, a movement helping women build confidence and lead with courage but today I’m going to be asking her about her experiences of both self and traditionally publishing books, as she has done both. If you’d like future episodes of the podcast to land in your inbox, subscribe to Too Much by Nicola Washington, and you’ll be notified every time I release a new episode šŸ”— Links to my guests Holly June Smith website: hollyjunesmith.co.uk/ Instagram: instagram.com/hollyjunesmith/ Books: hollyjunesmith.co.uk/books

Steph Caswell Instagram: instagram.com/stephcaswellauthor/ Podcast: stephcaswell.com/podcast/ website: stephcaswell.com/ Areta Press: stephcaswell.com/aretapress/

Lauren Currie website: laurencurrie.co/ Instagram: instagram.com/_laurencurrie_/ Books: laurencurrie.co/books

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolawashington.substack.com/subscribe

More from Too Much Social Podcast

Sep 9, 2026

Welcome to episode 10 of the Serving Books podcast series! We have covered so much ground in this series, and I hope you have found all of the previous episodes useful and interesting - please forward them on to any writers groups or writer friends you think might be interested. Copy this link and send it to your friends as it will open the podcast on whatever platform they use to listen: https://podfollow.com/1826841227 Today was supposed to be the final episode of the series BUT, as Robert Burns so elegantly put it, ā€˜the best laid schemes o’ Mice and Men, gang aft agley’… which is a phrase etched into my brain from when I used to teach Steinbeck’s novel to teenagers. Basically, what they were both getting at is that even good preparation can’t always stop things going astray… In my case the things that have gone astray are my ability to sit at my desk thanks to a frozen shoulder and carpal tunnel inflammation which means I never got round to inviting one of the guests I want to interview, while another guest had to postpone recording because of much more important things they needed to make space for in their own lives. This all means that for today, we are going to hear from one of my guests who is going to talk about future-proofing your career as an author. She has so much to say of value that it’s probably for the best that she gets her own episode and I can spread the wisdom out! There will be bonus episodes featuring other special guests once I am able to record them, so please tune in when those episodes are released. Please welcome, Claire Venus ✨ "Queen of Substack" and co-author of How to Build a World Class Substack! Before you dive into this episode though, if you are listening to this episode before the 24th September 2026, you might be interested in a free workshop I am running called Setting Up for Instagram Success. This is a FREE online workshop taking place on Thursday 24th September, 2-3pm GMT (replay available). We’ll spend an hour walking through the 5 opportunities you have to capture the attention of every (relevant) potential reader who lands on your account. You’ll learn how to make the best use of: * your handle * your bio * your profile picture * your links * and your pinned posts Come along and set yourself up for success as an author on Instagram! Sign up for free below to attend live and/ or receive the replay:

Sep 2, 2026

Welcome to episode 9 - the penultimate episode! - of Serving Books: from inspiration to publication. The podcast where I map what it takes for a book to go from being a glimmer of an idea to landing in your readers’ hands. In this series I’ve sought to answer the questions I have as a publishing industry outsider by interviewing industry experts including writing mentors, book coaches, writing community founders, editors, agents, book marketers, publicity and pr experts, and book shop owners to bring their insights and knowledge straight to your ears! In this episode I speak with three guests about a variety of ways authors can keep the momentum going post-launch that are off the beaten tracks of newsletters and social media: * James, founder of Reading Rebels, offers his insights into how authors can hold effective school visits * Karen Powell from ethical audiobook platform xigxag talks about the opportunities they offer authors to reach their listeners * and Elizabeth Morris , creator of the Crib Notes newsletter and community, tells us about the possibilities offered by working in collaboration with bookish influencers and content creators If you’re new to the podcast you might want to start at the beginning: Or, select an episode from this list of everything I’ve released so far: āœšŸ» How do you get words on the page?šŸ“– How do you choose the right publishing path for you?šŸ¤” What’s involved in the different stages of editing?šŸŖ How do you snag an agent and negotiate a book deal?šŸ¤ What are the best ways to work *with* your publisher to prepare and promote your book?šŸ—£ļø How might you self-drive your book promotion whether you’re indie or traditional published?šŸ“• What’s the bookseller’s view on how they select the titles they’re going to back?ā¬†ļø How can you keep the ball rolling after publication?šŸ”® And how might you future-proof your career as an author?

Aug 26, 2026

Welcome to episode 8 of Serving Books: from inspiration to publication, the podcast for every industry-outsider who, like me, has lots of questions about how a book goes from being an idea, to landing in readers’ hands. If you’re enjoying the series so far, please share it with all your writerly friends to help me reach more listeners, or if you rate, review and subscribe wherever you get your podcasts this will help the algorithms do their magic šŸŖ„ Serving Books answers questions like… āœšŸ» How do you get words on the page?šŸ“– Which is the right publishing path for you?šŸ¤” What’s involved in the different stages of editing?šŸŖ How to snag an agent and negotiate a book deal?šŸ¤ What are the best ways to work *with* your publisher to prepare and promote your book?šŸ—£ļø How might you self-drive your book promotion, whether you’re indie or traditionally published?šŸ“• What’s the bookseller’s view on how they select the titles they’re going to back?ā¬†ļø How can you keep the ball rolling after publication?šŸ”® And how might you future-proof your career as an author?

Aug 19, 2026

Welcome to episode 7 of Serving Books: from inspiration to publication, the podcast for every industry-outsider who, like me, has lots of questions about how a book goes from being an idea, to landing in readers’ hands. If you’re enjoying the series so far, please share it with all your writerly friends to help me reach more listeners, or if you rate, review and subscribe wherever you get your podcasts this will help the algorithms do their magic šŸŖ„ Serving Books answers questions like… āœšŸ» How do you get words on the page?šŸ“– Which is the right publishing path for you?šŸ¤” What’s involved in the different stages of editing?šŸŖ How to snag an agent and negotiate a book deal?šŸ¤ What are the best ways to work *with* your publisher to prepare and promote your book?šŸ—£ļø How might you create an ā€˜author brand’ in a way that doesn’t make you want to die of cringe, and self-drive your book promotion, whether you’re indie or traditionally published?šŸ“• What’s the bookseller’s view on how they select the titles they’re going to back?ā¬†ļø How can you keep the ball rolling after publication?šŸ”® And how might you future-proof your career as an author?

Aug 12, 2026

Welcome to episode 6 of Serving Books: from inspiration to publication, the podcast for every industry-outsider who, like me, has lots of questions about how a book goes from being an idea, to landing in readers’ hands. In this series I’ve interviewed industry experts including writing mentors, book coaches, writing community founders, editors, agents, book marketers, publicity and pr experts, and book shop owners to bring their insights and knowledge straight to your ears by answering alllll my nosy questions! If you’re enjoying the series so far, please share with all your writerly friends to help me reach more listeners, or if you rate, review and subscribe wherever you get your podcasts this will help the algorithms do their magic šŸŖ„ Questions like… āœšŸ» How do you get words on the page?šŸ“– Which is the right publishing path for you?šŸ¤” What’s involved in the different stages of editing?šŸŖ How to snag an agent and negotiate a book deal?šŸ¤ What are the best ways to work *with* your publisher to prepare and promote your book?šŸ—£ļø How might you self-drive your book promotion, whether you’re indie or traditionally published?šŸ“• What’s the bookseller’s view on how they select the titles they’re going to back?ā¬†ļø How can you keep the ball rolling after publication?šŸ”® And how might you future-proof your career as an author?

See all episodes →