Show Notes
In this forward-looking episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with AI practitioner and marketing maestro Chris Strom of Sunrise Association to tackle a question that’s buzzing louder than a caffeinated chatbot: what can artificial intelligence actually do for fundraising? Chris doesn’t sugarcoat it. Yes, AI can be wrong. Yes, hallucinations happen. But as he explains, the magic isn’t in blind trust, it’s in smart partnership. Think of AI not as your replacement, but as your overachieving intern who works at lightning speed and still needs supervision. Used wisely, it augments your intelligence, multiplies your output, and frees you to do what fundraisers do best: build real relationships with real people.
One of the biggest “aha” moments Chris shares is the power of prompting, because typing a lazy one-liner into ChatGPT and hoping for brilliance is like whispering “abracadabra” and expecting Broadway. His practical CRAFT framework is the game-changer: Context (who you are and what’s happening), Role (the perspective the AI should take), Action (what you want it to do), Format (email, report, etc.), and Tone (make it sound like you). With the right ingredients, AI transforms from a novelty into heavy machinery for your marketing and development shop. The difference between “meh” output and mission-moving copy? Specificity and strategy.
Chris also shares how AI becomes a nonprofit’s “second brain.” By using transcription tools like MacWhisper alongside platforms such as ChatGPT, he captures meetings, webinars, and brainstorming sessions; then instantly generates summaries, next steps, and polished notes. The result? Hours saved. Brainpower preserved. Follow-up executed. He’s even built custom GPTs loaded with brand guidelines, mission language, and campaign data so his entire team can generate on-brand, accurate messaging without second-guessing tone or statistics. It’s like having a marketing assistant who never sleeps and always remembers the style guide.
The episode closes with a practical, and slightly prophetic, note: invest wisely. While free tools can be powerful, paid subscriptions offer critical privacy protections and better performance. For roughly $20 a month, Chris argues, the return on investment is enormous when measured in reclaimed hours and enhanced productivity. His advice? Start small. Pick one task you’re doing today, invite AI into the process, and experiment. We’re still in the “early innings,” he says, and the fundraisers who learn to swing now will be miles ahead as the technology matures. The future isn’t coming, it’s here. And for nonprofits willing to engage thoughtfully, AI may just be the most practical superpower in the fundraising toolkit.
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