
Show Notes
I don't know about you, but to me there are few things as interesting as the hardware/software interface: the point where carefully written code meets the messy, physical world of sensors, lenses, and real-time constraints. It's where a clever abstraction either holds up or falls apart the moment a real signal hits it.
That makes Veo a perfect guest. The Copenhagen-based company builds AI-powered cameras that record and analyze sports matches, from grassroots football pitches to professional clubs, and then turn hours of raw footage into something coaches and players can actually use: automatic highlights, player tracking, and match analysis. To get there, they have to capture panoramic video on a custom camera, follow the action without an operator, and crunch an enormous amount of data, reliably and at scale.
My guests sit on both sides of that interface. Anders Hellerup Madsen works close to the metal on the camera itself, on the embedded firmware and the GStreamer media pipeline that turns raw sensor data into video. Gorm Casper works further up the stack, on the backend that ingests, processes, and analyzes those matches in Rust. Together we talk about where Rust fits across that whole journey, the trade-offs of doing media and computer vision work in a systems language, and what convinced a sports-tech company to bet on Rust for the parts that absolutely cannot fall over.
More from Rust in Production
Welcome to the final episode of this season of Rust in Production. My guest is Orhun Parmaksız from JetBrains, and we talk about building developer tools with Rust.
Most Rust developers use the language, compiler, package registry, and tooling every day without thinking too much about the organization that helps keep parts of that ecosystem funded and sustainable. This episode is a re-introduction to the Rust Foundation: what it does, what it does not do, how it relates to the Rust Project, and why that distinction matters for teams using Rust professionally.
Most Rust in Production stories are about scale and performance. This one is a story about low-cost phones and patchy mobile connections in Africa, where a student is learning maths over WhatsApp. The whole point is to support hundreds of thousands of students cheaply enough to run at government scale.
There's a particular kind of pressure that comes with maintaining software at the very bottom of someone else's stack. ClickHouse lives in exactly that spot: roughly 1.5 million lines of mostly C++ and tens of millions of tests every single day.
Hot off the press: this episode is a live recording from Rust Week in Utrecht, just two days ago. On stage with me are two people who hardly need an introduction in the Linux world: Greg Kroah-Hartman, Linux Foundation Fellow, stable kernel maintainer and an ambassador for the kernel, and Alice Ryhl, core maintainer of Tokio and one of the driving forces behind Rust for Linux at Google.