From Mars Bars to The Open: Alex Buckner on Winning, Reinvention, and Building Marco Penge

Louis Savill is one of the fastest-rising short game coaches in the world, and a Skillest power user in every sense. He runs his in-person lessons, bookings, subscriptions and a booming online business all through the platform. Baden and Clappy sit down with Louis to unpack how he thinks about the short game. Hint: there’s no one right way to do it. We get into: Why “just use the bounce” has been leaned on for way too longArc height vs low point: the two concepts that fix most bad contactStee...

For 20 years, Andy Little’s life ran on repeat. Same junior groups, same schools, same capped income. Then, on a balcony in Jamaica for his 40th, he watched a Skillest coach teaching golf from Bali and decided to change everything. Today Andy is fully online, done with lessons by 9am, playing his best golf in a dozen years, and about to split his year between the UK and his new place in Dubai. Baden and Clappy dig into how he got there: nine months of getting nowhere, the pivot that worked, w...

Five years ago Tyler Coonts was working in advertising at Google, sneaking into empty conference rooms to give free swing breakdowns on the Hudl app. Then George Gankas told him mid-lesson: "You should be teaching." Now he's one of the most in-demand coaches on Skillest. He does six hours of Zoom lessons a day, and his analysis queue hasn't been empty in three years. This year he also picked up almost 70,000 Instagram followers off a single drill. Baden and Clappy talk to Tyler about: Learnin...

What happens when a coach builds such a strong brand that Hollywood calls? This week Baden and Clappy sit down with Nathan Leonhardt. He founded Tour Development Academy in Vancouver, won PGA BC Teacher of the Year, was one of Skillest's original top coaches, and is now the full-time golf consultant on Apple TV's Stick, starring Owen Wilson. A back injury ended Nathan's playing career on the Canadian Tour and in Asia, so he built his teaching around the body. He was one of the first coaches t...

Steve Astle joins Baden and Clappy for an unscripted, end-of-season riff on where golf coaching is headed. Steve is one of the most influential figures in the industry, and his influence is especially pronounced in how coaches build and scale their businesses online, not just his track record coaching in person. He's the founder of Golf Coaching Business, has been working with Skillest for nine to ten years, and has spent well over a decade helping coaches turn scattered one-off lessons into ...