Ben Baker of Your Brand Marketing Talks Brands, Cybercrime: The Ultimate Brand Killer and Employee Engagement!
The Digital Forensics Files PodcastShow Notes
Ben Baker is a terrific guy who also happens to be an author and brand specialist. His business is called, Your Brand Marketing. He assists businesses in telling their story and communicating their message to customers and clients. Not only does he help businesses communicate more effectively, he has some important things to say about the dire costs of failing to have engaged employees.
Unmotivated employees can kill your brand and cost your business dearly! Ben talks about the "disgusting" statistics of about half of all employees actively seeking greener pastures with other employers. That's not a good thing. Also, replacing key employees who leave your organization costs an average of $100,000! Shocking stuff.
Ben recently wrote a great article called, "Cybercrime: The Ultimate Brand Killer" for BC Business Magazine.
Find Ben on LinkedIn, Soundcloud and listen to his iHeart radio show, "Your Living Brand", here.
Be sure to connect with Ben through his website at yourbrandmarketing.com for loads of free resources and content!
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