Cubicle to CEO

Bonus: The Later Lie (Why Hitting Every Goal Still Doesn't Feel Like Enough)

Cubicle to CEO

Show Notes

Ambitious founders often cling to the promise of: push hard now, so you can enjoy the payoff once “made it”. The problem is, the finish line keeps sliding forward, so the reward never actually arrives.

Heather Sager—an executive high performance coach for visible, visionary leaders— is calling this out. As a former corporate executive turned entrepreneur with two decades of leadership experience and more than 1,500 stages under her belt, Heather works with founders on the self-leadership, communication, and presence that scaling actually demands.

In this interview, Heather digs into why hitting the number, hiring the team, and reaching the milestone so often produces a shrug instead of a celebration, and why the real cost hits the founder's health, relationships, and energy long before it ever touches their P&L.

Connect with Heather:

⁠⁠⁠⁠⁠https://heathersager.com/

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