Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.Show Notes
In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he used behavioral science to help people quit smoking, why diversity has both a moral and commercial justification, and how interacting with AI changes our behavior.
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