Show Notes
Send us Fan Mail Rachel goes deep on brand style guides this week, the "bible" every marketer needs and so few actually build. She talks through why you should know your brand's hex codes by heart (sticky note method fully endorsed), plus a shoutout to ColorZilla for eyedropper-grabbing colors and Adobe Libraries for teams who insist on working in silos when they don't have to. She also makes the case for documenting your brand style, logo usage, tone, the works, so your team (or your ...
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Send us Fan Mail At Content Marketing World, Rachel Moore interviews Jorie Mark of Life Extension about creativity, AI, and collaborative brainstorming. Jorie highlights a Procter & Gamble keynote emphasizing AI as a tool and the importance of human touch, contrasting it with a prior year’s unsettling “AI doppelganger” theme. She explains that AI can surface existing ideas but real progress comes from dialogue with trusted people, and she shares her personal brainstorming habi...
Send us Fan Mail Rachel Moore records while sick after Content Marketing World and a planned break in Colorado, joking that announcing a break invited the “local crud,” which her husband also caught. She reflects on how marketers are often expected to be “creative on demand” on calls, comparing it to asking comedians to be funny instantly, and notes that marketing includes many roles beyond idea generation. She shares that stepping away—camping, touching grass, taking a walk—often...
Send us Fan Mail At Content Marketing World, host Rachel Moore interviews Vonage’s Amy Fair, an eight-time attendee, about why she keeps returning: beyond the speakers, it’s the year-round community built by Content Marketing Institute, including connections fostered through Slack and in-person meetups. Amy explains her networking philosophy as a two-way street, shaped by experiences like losing a job and needing support, and emphasizes giving help as well as asking for it. They d...
Send us Fan Mail Rachel Moore records from a mobile studio at Content Marketing World, where she’s sponsoring and interviewing marketing experts for the “Marketers Managing” mini-series, and uses the setting to vent about employers who promise professional development during hiring but later deny time off or budget for conferences, even virtual events. She shares that in 18 years of marketing and earlier office administration work, only one employer supported a multi-day out-of-state co...
Send us Fan Mail Marketers Managing Ep. 1: Anh Nguyen on Collaboration, Community & Referrals at Content Marketing World 2026 At Content Marketing World 2026 in Denver, host Rachel Moore launches the first interview of the Marketers Managing miniseries (from the Marketers Barely Managing podcast) with longtime friend Anh Nguyen, Chief Brand Amplifier at Amplified Marketing. Anh, a 25+ year marketing veteran and 11+ year business owner, discusses why she views other marketers as co...