Show Notes
Mark Halperin sits down with media entrepreneur and Complex founder Rich Antoniello for a wide-ranging conversation about the future of the media business. Antoniello explains why legacy brands are losing their hold on audiences, what separates successful new media companies from the rest, and how Fort Nash is betting on the growing influence of country music and Southern culture. Plus, he breaks down why so many media companies get video wrong, why YouTube subscribers are far more valuable than other social media followers, and what it takes to build a lasting media brand in an increasingly fragmented world
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